Mukta A2 Cinemas Unveils Rs 99 F&B Cap; To Transform Cinema Exhibition Game

EE News Desk Oct 03, 2024

This unique initiative reflects Mukta A2 Cinemas' commitment to keeping the consumer at the heart of its business

Mukta A2 Cinema has unveiled a groundbreaking offer to celebrate the festive season, setting a new benchmark in customer experience. For the first time, the chain will cap all food and beverage prices at a maximum of Rs 99.

This unique initiative reflects Mukta A2 Cinemas' commitment to keeping the consumer at the heart of its business. With this move, by making food and beverages more affordable, the cinema chain aims to remove one of the most common deterrents (F&B prices in theatres) for moviegoers, allowing them to fully immerse in the magic of cinema.

"We believe that cinema is a universal form of entertainment and should be accessible to all. It's not just about offering films at a great price; it's about ensuring that the whole experience—from buying tickets to enjoying food and drinks—is affordable and enjoyable. With this offer, we want to make sure that everyone can enjoy not just the movie but also the complete cinema experience. By capping food prices at Rs 99, we are giving back to our customers and creating an environment where movie-watching becomes a celebration without the added financial burden,” said Satwik Lele, COO, Mukta A2 Cinemas.

This bold move comes at a time when one of the growing concerns remains increasing footfalls into screens post-covid. The company’s decision is set to challenge the status quo in the exhibition business and redefine what a value-driven cinematic experience should look like.

Lele added saying, "We are confident that this initiative will set new standards in the industry. We hope this festive offer will encourage more people to visit the cinemas and enjoy films in their truest form."

This pricing offer aligns with Mukta A2 Cinemas' vision of delivering high-quality entertainment while prioritising customer satisfaction. By making a concerted effort to keep prices fair and reasonable, the company continues to uphold its promise of being a cinema chain for the people.