Mirchi Metro Takeover: Collaborates With Mumbai Metro

EE News Desk Feb 01, 2024

Mirchi collaborates with Mumbai Metro Line 1 for its three-day initiative Mirchi Metro. The initiative’s core theme – Ruk Hans Chal - invites Mumbaikars to pause, smile, and continue their day with renewed energy. Mirchi is all set to air live shows out of one of the busiest metro stations in Andheri.

From 31 January to 2 February, all Mirchi RJs including RJ Jeeturaj, RJ Prerna, RJ Dnyaneshwari, RJ Megha and RJ Yashi, among others will take over the Andheri metro station to host their live radio shows from 8 am to 9 pm. Throughout the three days, commuters will witness a musical experience during their metro ride as Mirchi curates a special program, 'Mirchi Music Taxi'.

Beyond the live shows, Mirchi brings a host of on-ground activities. Each day Mirchi will execute an interactive activity on-ground in line with a distinct theme – ‘Ruk-Hans-Chal’ on day one, ‘Ruk-Gaa-Chal’ on day two and ‘Ruk-Nach-Chal’ on day three. On the first day, Mirchi RJs will engage with commuters; on the second and third day, commuters will get the chance to showcase their singing and dancing skills, respectively. Mirchi will also reward the best performances with goodies. Metro travellers can look forward to spotting Vidyut Jamwal and Nora Fatehi on 2 February, as they launch the latest track from their upcoming movie ‘Crakk’ at Mirchi’s Metro booth exclusively.

Commenting on this initiative, Avijit Dhar, Business Director Mumba, ENIL, Mirchi said, “At Mirchi, we constantly keep innovating to bring the best in music and entertainment to our listeners. We are thrilled to bring ‘Mirchi Metro’ to the heart of Mumbai's daily commute. Through this initiative, we aim to echo the spirit of our vibrant city and celebrate life amid Mumbai's busyness. We look forward to engaging with our listeners as we transform the Andheri Metro Station into a lively hub of entertainment.”