McDonald's India Joins AI Bandwagon; Unveils ‘The Signature Collection’
The brand’s ‘Imagined in AI’ campaign brings an interactive experience for customers to imagine ‘The Signature Collection’ gourmet burgers
Ever imagined a McDonald’s burger in AI? McDonald's India – North and East is all set to leverage generative artificial intelligence (AI) to launch its new ‘Signature Collection’ of gourmet burgers. The brand has launched its ‘Imagined in AI’ campaign, bringing to life gourmet burgers by combining user-provided inputs with AI-generated visuals, offering customers a unique, interactive experience with the brand along with a chance to avail exciting offers.
Imagine a Perfect Burger with AI
Each McDonald’s customer becomes a culinary expert figuratively, as they use an AI chatbot to imagine a gourmet burger. The chatbot will prompt users to select from a diverse range of ingredients from classic favourites to unique, exotic options, and creative combinations to craft a gourmet burger that brings gastronomical dreams to life. Through this initiative, McDonald’s aims not just to engage customers but also to involve them by inculcating their imagination in its upcoming collection much ahead of the official launch.
Join the McDonald’s Signature Collection Club
Once customers have imagined their signature burgers, they get the chance to join the exclusive McDonald's Signature Collection Club and avail of exclusive offers.
The Signature Collection of burgers will be available across select McDonald’s restaurants in North and East India starting 4 September, 2024 and will be gradually available across the rest of the restaurants in the region.
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