Lexus To Drive Cognizant Major League Cricket As Automotive Partner

EE News Desk Jun 25, 2024

Under the new agreement, Lexus will be integrated into on-field and broadcast content throughout the season

Cognizant Major League Cricket (MLC) has roped in luxury automotive brand Lexus as the Automotive Partner for the league's second season.

"We are excited to welcome Lexus as the Automotive Partner of Major League Cricket," said Vijay Srinivasan, CEO, MLC. "Their reputation for unparalleled luxury and commitment to their customers aligns perfectly with our vision for the league. Together, we look forward to delivering an exceptional experience to cricket fans across the nation."

Under the new agreement, Lexus will be integrated into on-field and broadcast content throughout the season. The brand will also be featured in fan communications and MLC digital platforms. This is the first time Lexus and MLC have partnered together.

“Partnering with Major League Cricket offers Lexus the opportunity to reach a new diverse fanbase with a brand that shares an unwavering commitment to performance, customer experience, and their fans,” said David Telfer, Head - Advertising & Media, Lexus. “We’re committed to growing with MLC during its second season to elevate the presence of the U.S. team and engage with new fans.”

MLC kicks off its second season on 5 July. Tickets for all matches, including the four playoffs, are available online through the Official Cognizant Major League Cricket website. In addition to the matches, fans have several ticket options to choose from, with general admission tickets starting at $30 per person. The season's excitement extends beyond the pitch, with entertainment, fireworks, free giveaways, player signings and meet-and-greets, merchandise giveaways, food trucks, and samples throughout the tournament.