Levi’s Returns With Tailor Shop At Lollapalooza India 2024

EE News Desk Jan 24, 2024

The Levi’s brand is bringing its Tailor Shop back to Lollapalooza India 2024 at the Mahalaxmi Race Course in Mumbai on 27 and 28 January 2024. The brand offers exclusive designs and customisations for festival-goers eager to make a style statement.

Teaming up with leading Indian artists, Aaquib Wani, Mira F Malhotra and Aniruddh Mehta, the Levi’s Tailor Shop unveils 15 designs inspired by music, moments and memories that will be available at Lollapalooza India 2024. Festivalgoers can personalise their Levi’s festival products with limited-edition designs tailored panelling, heat press stickers and screen prints.

Additionally, Levi’s is bringing the Tailor Shop to the Artist Village at the festival, where performing musicians can add their personal touch to Levi’s gear with these limited-edition designs.

Amisha Jain, Senior Vice President and Managing Director, SAMEA at Levi Strauss & Co. shared, “Levi’s has always served as a canvas for authentic self-expression, and our Levi’s Tailor Shop presents consumers with a distinct and memorable experience where they can create one-of-a-kind pieces unique to their personalities. The response towards the Levi’s Tailor Shop was overwhelming last year and we can’t wait to create unique stories and styles with festival attendees this year at Lollapalooza India 2024.”