Lemonn Comes Onboard As Associate Gold Partner For India Vs. Sri Lanka ODI
The brand will have a strong on-ground presence, recognising and rewarding the winning captain during each match as part of this collaboration
PeepalCo’s investment app, Lemonn, is extending its 'Zero rupaiye ka kharcha, Duniya bhar mein charcha' campaign as the Associate Gold Partner for the three-match ODI series between India and Sri Lanka and is the official partner for the series broadcast on SonyLIV. The campaign will run from 27 July, 2024 to 7 August, 2024.
Lemonn will have a strong on-ground presence, recognising and rewarding the winning captain during each match as part of this collaboration. The brand’s ads will be featured through connected TV and the mobile app, ensuring broader visibility.
Speaking on the announcement, Devam Sardana, Business Head, Lemonn said, “Looking at the initial success and the shared passion of Indians for cricket and Bollywood, we are taking our campaign to the next level. By leveraging both connected TV and mobile platforms, we are aiming to attract new users and foster a deeper connection with our existing investors.”
The 'Zero rupaiye ka kharcha, Duniya bhar mein charcha' campaign was first launched during the ICC Men’s T20 World Cup 2024. The campaign achieved a total reach of 60 million and drove a 33-fold increase in organic downloads of the Lemonn app.
The platform is offering zero trading brokerage for a year till 15th August 2024.
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