Laqshya Live Experiences (LLE) was launched in 2014 as a part of the Laqshya Media Group and has been the quickest change management story in the experiential industry in India with a 30 member team moving out of a media network and integrating into laqshya media group to create Laqshya Live Experiences.
With the formation of the Laqshya Live Experiences, the group added a whole new dimension to the portfolio of services offered by them enabling them to create award winning consumer engagement designs and experiences. Operating out of 3 key LLE offices in Mumbai, Delhi and Bangalore and having Laqshya Media Group offices in 20 other cities has given LLE tremendous reach, operational strength and access in any market in the country today.
A significant part of Laqshya Live's key offerings includes integration of the experiential marketing services with the existing strengths of the Laqshya Media Group that include outdoor, assets, solutions, advertising & digital thereby making the offering a lot more valuable to clients. LLE works with more than 40+ clients out of which almost 25 are MNCs, some of the clients are Google India, Google Global, ICICI Prudential, SONY, Samsung, Autodesk, Capgemini, Maruti, Facebook, Rockwell, SODEXO, HSBC, Nikon, CITI group, Times of India, Lodha Group etc.
Navneeth Mohan, CEO, Laqshya Live Experiences states, "We focus primarily on the product offering that we deem key to create unique and memorable experiences for any consumer today."
At the EEMAX Global Awards this year, LLE, in its second year emerged as the number two agency winning 7 metals there.
Of the 2 Golds they bagged at EEMAX, the first was for the Best Integrated Communication Program for an IP for their first IPR - Big Boys Toys & the second was for the Best MICE Event they managed for ICICI Prudential. Their Silvers were won for Best Internal Event or Activation for the Guinness Award they created for Capgemini with over 4000 employees, the Best Digital Marketing Campaign for an On-Ground Event or Activation with their “Take a LUV break” campaign for Maruti Ertiga and the Best School / Youth Activation for the 1st ever Girls Soccer League held in Maharashtra by Mumbai Mirror. They also won the Bronze for Best Signature Campaign & Best Social Media Amplification - both for their Project-G campaign for Capgemini.
“With our win at EEMAX Global 2016, Laqshya Live Experiences now stands as the highest awarded experiential agency of 2016 in India with a count of 26 metals in all. We are also the only experiential agency in the country to have bagged the Abby Award at Goafest 2016", adds Mohan.
Their journey to this position, in a short span of less than three years, points towards the uniqueness of their ideas, their strategy and planning skills, their capabilities to manage mammoth productions, logistical and operational capabilities for large-scale campaigns and importantly also, how they have embraced technology and digital seamlessly as part of the creative solutions offered by them.
