Laneige Unveils At Sephora; Expands Reach In India

EE News Desk Aug 06, 2024

The brand hosted an event at Nexus Select CityWalk Mall in New Delhi

Laneige recently celebrated its unveiling at Sephora India. The event was hosted at Nexus Select CityWalk Mall in New Delhi, and was graced by industry influencers, brand aficionados, socialites and media to celebrate Laneige’s cult favourite hydration heroes, now available at Sephora India.

With this, Laneige has expanded its reach across India offline as well as online. The event aimed to highlight the Laneige Lip Care with the new flavours of lip balms and its Mini Lip Sleeping Mask.

The evening offered guests a flavourful menu, featuring food and beverages that resonate with the brand, attendees also enjoyed a customised charm station. Everyone loved playing crosswords, based on skincare where they had to answer the questions and spot that ingredient, winners then received personalised tumblers keeping up the spirit of hydration inside out.

At the event, Paul Lee, Country Head, Amore Pacific India, said, “The event at the Sephora store in Saket was an invigorating experience. Laneige has launched its products in Sephora's physical and online stores for the first time as part of its omnichannel expansion strategy. As we continue to expand our offline reach through multi-brand outlets, we aim to complement our strong online presence and provide customers with multiple touchpoints to experience the essence of Laneige.”

Mini Sood Banerjee, Assistant Director and Head of Marketing, Amore Pacific India said, “We are thrilled with the debut of Laneige Skin Superheroes at Sephora. Sephora is one of the favourite shopping spots for the beauty enthusiast and our presence here will allow us to engage with customers in new and innovative ways, and we can’t wait to see the impact. We’re grateful to all the attendees for joining us today. The energy at the event was electric, with skincare lovers eager to try Laneige’s products and experience expert skincare advice. We’re committed to continuing this momentum, and making Laneige the leader in the industry.”

Sally Lee, Brand General Manager, Laneige India said, “It’s exciting to see the response we have received for Laneige in the last five years. We are thrilled to announce that Laneige is now available at Sephora! This achievement is only possible because of the support from people who love our products and have made us successful. Laneige offers unique products for Indian consumers to experience, and we aim to connect with a broader audience interested in exploring these skincare offerings.”