In the spirit of racing, Kingfisher, beer brand, in association with the Sahara Force India F1 Team, brings its fans an experience of a lifetime – an opportunity to be a Kingfisher Reporter for the Abu Dhabi Grand Prix 2015 with #KFRecruit.
Leading up to the Abu Dhabi Grand Prix, Kingfisher #KFRecruit gives F1 fans across India an opportunity to be part of the whole Grand Prix experience with a campaign on twitter. Kingfisher conceptualized an initiative to enthuse fans on their digital platform, giving them an opportunity to showcase one’s true passion for F1 racing.
Kingfisher fans were asked to apply for what made them the perfect candidates for #KFRecruit through a 140 character CV on Kingfishers twitter page. Contestants will be shortlisted and one lucky person will be the “#KFRecruit”. Lapping on to the opportunity to turn into reporters for Kingfisher from the Abu Dhabi Grand Prix, the F1 fans are tweeting in full strength.
The winner of #KFRecruit will not only get a chance to report about the race but will have a once in a lifetime experience to walk and explore the acclaimed Abu Dhabi “Yas Marina Circuit” and Interview/ meet & greet with the F1 drivers.
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