KidZania Mumbai launched its “Aamche Police Campaign” to express its gratitude to the Mumbai Police. In the true spirit of the festival of Raksha Bandhan, kids from across the city visited KidZania Mumbai this month to make rakhis. Post this, these children along with the kids of Teach for India, visited over 500 policemen across the city to tie Rakhis, symbolizing their appreciation for the men-in-khaki. On the 29th of August, the KidZania Mumbai Council members visited the Commissioner of Police, Mr. Rakesh Maria and tied him a Rakhi as well.
Just as the custom for Raksha Bandhan goes, the police officers were very pleased by this gesture and even arranged for sweets for the children who tied those rakhis, with some of them contributing in their own way towards the cause of education championed by the kids. In addition to this, policemen also conducted a special session for the kids on self-defense and encouraged girls to be more vigilant and confident about their safety. Thus, indirectly spreading the message that by taking such actions they could make this a better world for themselves!
The initiative epitomizes KidZania’s philosophy of empowering children and inspiring them to connect with the community, to the civil force that keeps the city running and also inspiring a sense of responsibility and accountability in children.
On this initiative Viraj Jit Singh, Chief Marketing Officer of KidZania India, stated, “The educational value of the experience at KidZania is not just rooted through the role-playing of different professions at the centre but also the opportunities for kids to connect to the real world and their communities. The Raksha Badhan initiative allows them to better understand and appreciate the duties of the Mumbai Police force. We are grateful to the Mumbai Police Commissioner Rakesh Maria for his support.”
Commenting on this occasion , Commissioner of Police,Mr Rakesh Maria said, " It's a great initiative by KidZania Mumbai.We don't want kids to fear us, but to respect us and with KidZania taking such initiatives it gives us also a chance to connect with them. We wish KidZania all the very best for their future endeavors."
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