JK Lakshmi Cement & Rohit Sharma Renew Partnership For Fifth Consecutive Year

EE News Desk Sep 24, 2024

With this renewed partnership, Sharma will continue to be featured in JKLC’s advertisements and brand communications across the country, and platforms

JK Lakshmi Cement (JKLC) has extended its partnership with cricketer Rohit Sharma as its brand ambassador. This renewed association reflects the brand's commitment to excellence and the shared values that define both JKLC and Sharma.

Sharma, known for his leadership and consistent performance on the cricket field, perfectly embodies the core values of strength, reliability, and excellence that JKLC represents. His previous association with the brand has been a success, resonating deeply with consumers and stakeholders alike.

Commenting on the renewal, Arun Shukla, President and Director, JK Lakshmi Cement, said, "Rohit Sharma’s exceptional talent and achievements have made him a beloved figure in India and beyond. His association with JK Lakshmi Cement has aided in strengthening our brand’s connection with consumers. We are pleased to continue this journey and look forward to achieving even greater heights together. Rohit's spirit of soaring ambition mirrors our product's promise of durability and trustworthiness. Together, we aim to build not just structures but lasting relationships with our customers.”

Commenting on the partnership, Sharma, exclusively represented by Rise Worldwide said, "I’m excited to continue my journey with JK Lakshmi Cement. Their commitment to quality and innovation aligns with my own approach to life and cricket—always striving for excellence and pushing boundaries. Together, we’ve built an enduring relationship with consumers, and I look forward to what we can achieve in the coming year.”

With this renewed partnership, Sharma will continue to be featured in JKLC’s advertisements and brand communications across the country, and platforms. The tagline ‘India’s Best Performer’ has been well received across the sales network and among consumers, contributing to increased brand scores and enhanced business valuation. The association between Sharma and JK Lakshmi Cement reflects shared values of excellence, customer focus, teamwork, trust, and integrity. As a leader and captain, both on and off the field, Sharma exemplifies resilience and strength—qualities that are synonymous with JKLC's products.