India To Host Creators United 2024

EE News Desk Feb 13, 2024

Creators United, a publishing platform dedicated to influencers and infotainment, is set to unveil Asia's biggest exclusive creator festival - Creators United 2024. This much-anticipated event, set for 15 March, 2024, is the festival's second edition and is shaping up to be an extraordinary gathering of talent and innovation. Through Creators United, we are not only facilitating the creator economy but also promoting Maharashtra tourism, infrastructure development, and industries, thereby fostering comprehensive socio-economic growth and prosperity.

Organised collaboratively by Mad Influence in association with the Government of Maharashtra, CU Fest 2024 promises to be a significant event in the digital creative world. The festival, which will be held at Nesco, Mumbai, is an exclusive, invite-only event, designed to offer a unique and engaging experience to over 1000 influencers in addition to brands, agencies, and industry experts who will all come together for a vibrant celebration of creativity, innovation, and collaboration.

The Chief Minister of Maharashtra, Eknath Shinde, expresses, "Celebrating innovation and creativity is essential to Maharashtra's values. As we embrace digital transformation, initiatives like Creators United 2024 play a pivotal role in fostering collaboration and driving economic growth."

Gautam Madhavan, CEO & Founder of Mad Influence, shared his enthusiasm, saying, "Excited to carry forward the vision and legacy established with CU 2023. It's a privilege to be the driving force behind Asia’s largest creators' festival. With Creators United 2024, we aim to elevate the creator economy and propel it into the forefront of innovation. Looking forward to continuously evolving the industry.”

The theme for CU Fest 2024, 'Create, Collaborate, and Celebrate', captures the essence of this spectacular event. It offers an unparalleled platform for creators, agencies, brands, and industry experts to engage, exchange ideas, and celebrate the triumphs of digital creativity and innovation.

Building on the phenomenal success of CU Fest 2023, which achieved a staggering combined reach of over 900 million, CU Fest 2024 is set to scale new heights. With a 10x increase in attendance and brand collaborations projected, CU Fest 2024 is gearing up to redefine the digital content creation landscape.

Last year’s CU Fest featured a stellar line-up of over 100 creators and 50+ brands, achieving a remarkable 900 million reach. The festival saw notable figures like Bhuvan Bam, Ashish Chanchalani, Anubhav Singh Bassi, ScoutOP, Jannat Zubair, Triggered Insaan, Focused Indian, Mortal, Abhi & Niyu, and Aparshakti Khurana as host. The jury included Masaba Gupta, Norah Fatehi, Vineeta Singh, Manav Sethi, Harpal Singh, and Paras Sharma.

Creators United 2024 is gearing up to showcase an array of experiences including brand experience zones, panel discussions, meet-and-greet sessions, celebrity talks, performances, and an awards night.