India’s Top 75 Experiential Initiatives

Businesses face a continual challenge to market their products or services effectively. Marketers are overwhelmed with marketing strategies and there is a constant attempt to one-up the competition, using creative and cost-effective efforts aimed at building a brand.

Experiential marketing allows for a level playing ground for all brands – big and small, as experiential marketing rewards creativity, and not merely the scale of the event. The buzz that can be created organically is the best thing that every marketer seeks to achieve.

With increased spend in experiential marketing, every sector is utilizing the potential of experiential marketing to the fullest. While there is no dearth at the sheer number of experiential initiatives by companies, we at BW Applause wanted to felicitate the best work done in the area. For the same, we partnered with our research partner Traverse Strategy Consultants, where the research done by our internal team at BW Applause was supplemented by research done by Traverse Strategy Consultants. We looked at initiatives across a 15 month period from 1 May 2014 – 31 July 2015.

The research looked at initiatives across all sectors, and the methodology included primary as well as extensive secondary research. A portal was created on the Everything Experiential website for agencies / brands to nominate themselves and share details validating the success of their initiative. The information collected was augmented by the secondary research which looked at data points collected across the following metrics:

Audience reached

Positive WoM and Media Coverage

Live Market Research done

Feasibility to scale up the event

Digital Empowerment

The final list of Top 75 experiential initiatives covers over 15 sectors, which is a testament to the fact that great experiential initiatives is not just meant for a select few sectors.

With more marketers looking at experiential marketing initiatives as a regular tool in their marketing spend arsenal, experiential initiatives are expected to grow both in adoption and in terms of creativity.

Rank	Initiative	Sector	Brand	Agency Name
1	Nissan Sunny launches across 130 locations simultaneously	Automotive	Nissan Sunny	The Innuendo Communications
2	Halonix launches a 'safer city' experiential and outdoor campaign	Consumer Appliances	Halonix	Cheil
3	10 city launch for Honda Mobilio	Automotive	HonaMobilio	C S Direkt
4	OLX takes its on-air 'Womaniya' campaign on-ground	E Commerce	OLX	Go Live
5	Nissan - Xtronic CVT	Automotive	Nissan	Communique
6	Hero Motocorp combines power of new Karizma with passion for football	Two Wheeler	Hero Motocorp	Axiom Gen Nxt India
7	Reebok JetFuse Run	Apparel	Reebok	DDB MudraMax
8	Lenskart - Eye for an Eye	Ecommerce	Lenskart	DDB MudraMax
9	Godrej Expert Hair Color - Market activation	FMCG	Godrej	Candid Marketing
10	Philips - SpeedStyle	Consumer Appliances	Philips	Pulp Strategy Communications
11	Jabong.com pioneers new e-fashion IP, India Online Fashion Week	Ecommerce	Jabong.com	Talenthouse India
12	Star Sports promotes Pro Kabaddi League in eight cities	Media	Star Sports Pro Kabbadi	Everything Goes! Communications
13	Maybelline New collection launch	FMCG	Maybelline	Encompass Events
14	Creation of Revotron Labs in run upto Tata Motors' new car launch	Automotive	Tata Motors	Wizcraft International
15	Bajaj Discover - Zing zong	Two Wheeler	Bajaj Discover	Leo Burnett
16	Sony - Bravia 4K Series Launch	Consumer Electronics	Sony Bravia	Laqshya Live Experiences
17	LG OLED Curve televisions travel to the customer’s doorstep	Consumer Electronics	LG	Brand Promotions
18	Absolut celebrates Friendship Day with pool parties in Indore	Alcohol	Absolut	Fusion Events
19	Jaguar concludes its month-long launch campaign for XJ	Automotive	Jaguar	Percept ICE
20	Tempo sanitisers taken to foodies through Mumbai Dabbawalas	FMCG	Tempo	psLIVE
21	7UP DanceUP competition	FMCG	7UP	DDB MudraMax
22	Usain Bolt launches Puma’s 'Forever Faster' in India	Apparel	Puma	Cream Events
23	Nissan organizes multi-city promotions for its car Terrano	Automotive	Nissan Terrano	The Innuendo Communications
24	Cipla - ‘BreathefreeYatra - A clinic-on-wheels’	Pharmaceutical	Cipla	RW Promotions
25	Fiat Chrysler launches PuntoEvo across five cities	Automotive	Fiat Chrysler	Encompass Events
26	Tupperware - Wedding campaign	FMCG	Tupperware	DDB MudraMax
27	Kurla’s newest landmark, Art Guild House, opens with art and aperitifs	Art	Art Guild House	Percept ICE
28	AamAadmi Party goes experiential	Political Party	AamAadmi Party	Brand Connect Media
29	Swiss Airlines Airline themed fashion show	Aviation	Swiss Airlines	Ice Global
30	BlackBerry plays out a 360 degree campaign to launch the Z3	Consumer Electronics	Blackberry	Starcom Media
31	Axis Bank's Suvidhaa ATM taken to rural masses through an activation	BFSI	Axis Bank	Augustus Communications
32	Lifebuoy makes washing hands a fun experience in rural schools	FMCG	Lifebouy	Geometry Global
33	Radio City rolls out a month-long campaign to bolster its brand	Media	Radio City	Scarecrow Communications
34	Chandigarh Tourism - Adventure destination	Hospitality	Chandigarh Tourism	Percept Sports & Entertainment
35	Puma launches its Arsenal kits with the 'Tunnel of Time'	Apparel	Puma	Cream Events
36	Amway launches its beauty product with a fashion show	FMCG	Amway	EventSol
37	Amira Nature Foods - Durga Puja	FMCG	Amira Nature Foods	Vibgyor Brand Services
38	Mahindra Two Wheelers GoGustoRide	Two Wheeler	Mahindra	A for Pineapple Ideas & Executions
39	High Sierra lassoes in GenX with a promise of Monday adventures	Lifestyle	High Sierra	Eccentric Engine
40	ACC cements itself in 25 cities across North India	Manufacturing	ACC	Pinkstar Events
41	Sony- F3 Fiesta - Fun, Family, Fitness	Consumer Electronics	Sony	A for Pineapple Ideas & Executions
42	Tic-Tac - Strawberry Fields	FMCG	Tic Tac	Madison Integrated Experiential Solutions
43	Mahindra & Mahindra - Launch of Gusto	Two Wheeler	Mahindra	A for Pineapple Ideas & Executions
44	TCS, Cigna TTK - Treadmillion Challenge	Pharmaceutical	Cigna TTK	Procam International
45	Zee News - 'Misunderstood Scoreboard'	Media	Zee News	DDB MudraMax
46	Auto-rickshaws advocate a Dr.Fixit this monsoon	Manufacturing	Dr. Fixit	Madison Communications
47	9-city UNO Asia Challenge	Retail	Landmark	Tantraa Events
48	Fevicol holds ‘Caring with Style' fashion show for cancer patients	Manufacturing	Fevicol	Entertainment Bay
49	Za partners with retailer newU to showcase its skin expertise	FMCG	Za	Vigbyor Brand Services
50	Fiat PuntoEvo - Promotion	Automotive	Fiat Punto	Work Ventures
51	Star Plus launches Raw Star with a power-packed entrance	Media	Star Plus	Madison Integrated Experiential Solutions
52	Mall-goers doodle with light in Gionee's light bending stalls	Consumer Electronics	Gionee	Vibgyor Brand Services
53	BMW - i8 Launch	Automotive	BMW	Encompass Events
54	Mika Singh and DJ Suketu rock the night for Apps Daily	E Commerce	Apps Daily	GoBananas
55	Brand Promotions and Datsun bring in Bustlemania	Automotive	Datsun	Brand Promotions India
56	New Vespa Elegante with new palette of colours	Two Wheeler	Piaggio	Talenthouse India
57	9X Jalwa and 9XM	Media	9X	Everything Goes! Communications
58	Simpa Energy conducts rural campaign to spread solar power awareness	Energy	Simpa Energy	Global Visionaries
59	XiaomiMi 4i smartphone launch	Consumer Electronics	Xiaomi	Percept Sports & Entertainment
60	Vodafone and GFDC celebrate the spirit of football in Goa	Telecom	Vodafone	Livewire Events & Promos
61	Zoya unveils its new Mumbai store	Retail	Zoya	Phase 1 Events & Entertainment
62	Puma unveils Arsenal’s kit with club legends Ray Parlour and Sol Campbell	Apparel	Puma	Toast Events
63	Launch of Taco Bell in Delhi	Hospitality	Taco Bell	Brandwidth Events
64	Asian Paints - Colourpro Leap	Manufacturing	Asian Paints	Work Ventures
65	Summer shopping campaign of Mumbai Duty Free, DFS	Retail	Mumbai Duty Free	The Brand Brewery
66	SRK celebrates the 'Don’t Crack Under Pressure' motto with Tag Heuer	Lifestyle	Tag Heuer	Vibgyor Brand Services
67	Asian Paints’ brand Nilaya	Manufacturing	Asian Paints	Encompass Events
68	Pogo makes science 'Fun-tastic' for kids	Media	Pogo	Candid Marketing
69	TVS Tyres road safety campaign in Ahmedabad and Lucknow	Two Wheeler	TVS	Axiom Gen Nxt India
70	Thomas Cook drives tourists to Vienna with mall campaigns	Hospitality	Thomas Cook	Brand Promotions
71	Super Saturday keeps 5,000 Bestseller customers up all night	Retail	Bestseller India	Cream Events
72	Kidzania Father’s Day bash	Hospitality	Kidzania	Phase 1 Events & Entertainment
73	Ferrero Rocher pyramid	Hospitality	Ferrero Rocher	Vibgyor Brand Services
74	DLF Cyber Hub sports a new Diwali look	Hospitality	Cyber Hub	Theme Weavers International
75	Ganga kiSaugandh Campaign	Media	ABP News	RW Promotions