India’s Top 50 Experiential Agencies

The Top experiential agencies ranking is an endeavour by BW Applause to rank the largest experiential agencies in India. For the purpose of this ranking, BW Applause worked in partnership with research partner Traverse Strategy Consultants. The information source for this ranking was company filings with Registrar of Companies (ROC). The data was procured directly through the MCA (Ministry of Corporate Affairs) website. The latest available financial statement of the agencies were taken for the purpose of this ranking. By definition, only agencies filing their documents in India were eligible for the ranking; and also agencies for whom documents were not available on MCA were not included.

Several interesting insights came from the ranking. The 50 companies together had an annual revenue of nearly Rs. 1700 Cr. What was interesting was that the Top 10 were contributing slightly over 70% of this amount (1200+ Cr.), and the Top 20 contributed slightly over 90% of the total amount (1500+ Cr.)

With a growing experiential spend, there is room for growth in coming years. There is also a twofold change happening – one of consolidation and the other of the smaller firms adding to their clientele with excellent work. This being the launch of this first edition of agencies ranking, the next year might surely show a few surprises.


Rankwise Agency Name (Revenue in Cr.)


1. Wizcraft (200.00)
2. Percept (179.75)
3. Encompass (142.06)
4. SALT Experience and Management (130.45)
5. Fountainhead (125.82)
6. DNA Networks (116.03)
7. Laqshya Media Group (110.97)
8. 70 EMG (62.50)
9. OML (62.17)
10. Procam International (58.05)
11. Showtime Events (55.40)
12. TCI (54.73)
13. Orange Fish Events (44.06)
14. Promodome Communications (41.67)
15. RW Promotions (40.42)
16. Pulp Strategy Communications (35.72)
17. Candid Marketing (35.22)
18. Communique (35.07)
19. Vibgyor Brand Services (19.87)
20. Scarecrow Communications (18.08)
21. Brand Promotions (15.07)
22. Impresario (12.59)
23. Brandwidth Events (12.34)
24. CS Direkt (10.25)
25. Submerge (9.77)
26. Diversified Communications India (9.41)
27. Engage4more (8.64)
28. CraftWorld Events (8.09)
29. Fusion Events (6.86)
30. A for Pineapple (5.96)
31. MidasNext (5.61)
32. E Factor Entertainment (5.00)
33. Cream Events (4.51)
34. EG! (3.04)
35. E Square Events & Exhibitions (2.66)
36. Talenthouse (2.61)
37. E-Square (2.66)
38. Augustus (2.16)
39. Tantraa Events (2.15)
40. Covergence Events and Promotions (1.96)
41. The Brand Brewery (1.78)
42. Showman Entertainment (1.30)
43. EventSol (1.17)
44. Brandbaron (1.11)
45. Theme Weavers Designs (0.80)
46. Epic India (0.62)
47. Impact Exhibits and Promotions (0.59)
48. Dentsu Creative Impact (0.59)
49. Livewire Events & Promos (0.50)
50. A Marc Entertainment (0.32)