Hyundai Motor India Joins Hands With Khatron Ke Khiladi Season 14

EE News Desk Jul 20, 2024

Viewers will get a chance to win the title of 'Khaas Khiladi of the Season' with Hyundai Drive to Win contest

Hyundai Motor India (HMIL) has partnered with India's popular reality TV show, Colors Khatron Ke Khiladi, for its 14th season. In line with HMIL’s commitment to creating unique customer experiences, this partnership promises excitement and adventure to the audience. Hosted by blockbuster director and award-winning TV host Rohit Shetty, the show will spotlight the Hyundai Creta Ticket To Finale Stunt, featuring the new Hyundai Creta as the star element. HMIL has also launched the Hyundai Drive to Win contest for customers which encourages them to visit Hyundai showrooms for test drives, offering them a chance to win a Hyundai Exter and meet Shetty and the contestants of Khatron Ke Khiladi Season 14.

Commenting on the collaboration,Tarun Garg, COO, Hyundai Motor India said, “We are thrilled to partner with Colors Khatron Ke Khiladi this year. A show that epitomises adventure and excitement, aligning perfectly with HMIL’s brand ethos. This collaboration allows us to connect with the youth and adventure enthusiasts, showcasing the New Hyundai Creta 2024. Taking the adventure to another level, we are also inviting the viewers to be a part of Hyundai Drive to Win contest where they can seize the opportunity to win the coveted title of 'Khaas Khiladi of the Season'. By integrating our brand into this high-energy format, we aim to create unique and engaging experiences for our customers, driving brand engagement and solidifying our presence further in the Indian market.”

The Hyundai Creta Ticket To Finale Stunt will feature prominently in the show, with Shetty enhancing the experience through his expert commentary and stunt explanations and the winner of the stunt will receive a direct ticket to the finale episode.

The Hyundai Drive to Win contest designed to boost showroom traffic, offers customers a chance to win one Hyundai Exter and five customers will get an opportunity to meet Shetty and the contestants of Khatron Ke Khiladi season 14. Customers can visit their nearest Hyundai showrooms to know more about the contest.

Colors Khatron Ke Khiladi aligns perfectly with HMIL’s brand purpose of creating new experiences for its customers. The show, known for its adrenaline-fueled entertainment, helps HMIL achieve its goals of youth connect, gaining fans, and creating brand engagement with the target audience.