How to optimize your digital presence and expand your events business
With the fast paced digital world becoming increasingly present in our lives, it is no wonder that companies are taking advantage of digital channels to boost marketing, sales, brand awareness, communication and virtually every aspect of business. The events industry is no exception with many people moving towards digital marketing tactics to successfully organise, promote and enhance the experience of events.
It’s Time. Go Digital.
Digital marketing and e-commerce have completely changed the ways and channels through which we reach and persuade customers. The next great leap forward is shifting from doing traditional business towards digital. In digital business, you make use of the rapidly growing amount of data that the physical and digital worlds generate to create new, digital value propositions. They even provide opportunities to revolutionize complete industries, such as what’s happened in the music industry with Apple and Spotify as disruptors.
Don't let social media intimidate you
Your social audience is not a single undifferentiated blob of people trying to friend others or find deals. They can be divided and defined into distinct behavioural groups with distinct missions, when interacting with your brand. The social channels represent a living, breathing group of people voicing opinions and responding to world events. They are in constant flux. Developing a capability to monitor this in real time and responding to it with agility is critical to being relevant to the social conversation.
Just because there are more likes or more shares does not mean that the consumer is going to walk into a store and buy. While there is some correlation, there are many other factors in play like paid or organic social, cross-channel effects, size of target audience, social interaction themes, competitive social media, etc. A brand needs to connect the social media metrics with hard metrics like sales, ROI, registrations and leads.”
Leverage Facebook, Instagram and Twitter
Facebook has allowed you to take word of mouth to a whole new level. Now, more than ever, recommendations from friends have a huge impact and can sway even the most cautious consumers. Facebook has a great advertising model in place that enables small businesses to advertise to very specific target markets very easily and without breaking the bank. Even with a modest investment, you can reach your clients and get them on board.
Instagram on the other hand is a great way to brand to your consumers by posting aesthetically pleasing pictures and getting the attention of your target audience. Twitter on the other hand is a great platform for marketing your brand and creating polls. It also helps connect directly to your audience and creates a sense of identity for your brand on social media.
Make the best happen within the set budget
One of the most important factors to remember is that, within the event industry you have to have an individual identity for your brand and keep bringing out of the box ideas on the table. You need to keep giving your consumers an experience of a lifetime and keep doing bigger and better each time.
Embrace the digital era
Moving your business into the digital era can create a myriad of benefits such as increased efficiency and revenues, stronger customer orientation and improved business operations. Digitalization can harness the power of tech to reimagine the customer experience, accelerate change, solve problems and reinvent the business model.
