Every once in a while in the world of marketing, comes along a technology that makes people pause and take notice of it. A certain something that changes the conventional rules and brings in a new perspective of how brand custodians and prospective consumers reach out with and for a product in the market. And if the recent global trends are anything to go by, Periscope, the live streaming video app is that new technological innovation that is changing the way how brands are marketing themselves now.
Since March last year, when it was announced that Twitter had acquired live video-streaming app Periscope, brands all over the world wondered how best to creatively use it. But they learned on the usefulness of the app fast and as a result some of the most immersive and successful marketing campaigns of late ’15 and early ’16 have been launched on Periscope.
So if you are a brand, looking for ways to leverage on this app, we have got some insta inspiration for you as we look at how global brands are using Periscope.
1-Red Bull
One of the early adopters of Periscope, Red Bull used the technology app in a way that build up their brand to a different level altogether. The beverage giant used the app to live stream their Red Bull Guest House event, their “ultra-exclusive weekend-long party in Miami Beach.” Though this marketing not only did fans of the brand found themselves yearning for a brand a little more than before but they also became a part of the party by being able to enjoy it at the same time as it was happening.
2-Mountain Dew
Mountain Dew, the beverage brand from Pepsico used Periscope to reward their twitter followers. The brand displayed their cool gears on the app and then rewarded their fans on twitter who made the most impressions by sending them those merchandises. Simple yet smart.
3-Dunkin Donuts
In an attempt to regain their market share from Starbucks, Dunkin Donuts has over the years used different marketing strategies. One of their most successful marketing strategies was emerged with the help of Periscope lately as live streamed their event “DD Summer Soundtrack,” a five-concert series with musical performances, videos, customized playlists of all the musicians and behind-the-scenes action on the app for its customers to enjoy. Since, this was the first time that any campaign by Dunkin Donuts was present on social media, its customers rejoiced and found themselves connecting with the brand once again.
4-Adidas
Adidas included Periscope in their marketing strategy to live-stream Real Madrid soccer star James Rodriguez signing a deal with the sports clothing giant. This 20-second press event was broadcasted from their headquarters in Germany, and the fans of the soccer star as well as customers of the brand were happy to catch the action live and not just read about it on the papers.
5-DKNY
Not all brands have so far used Periscope to directly relate it with their products and establish its presence in unexplored markets. However, New York fashion house DKNY did the same as one of their Periscope sessions involved streaming a feed inside their closet, through which people in different clothing markets too got a glimpse of what the clothing brand offered.
