The main attraction of the event is the tallest and longest Hot Wheels track, measuring 21 feet in height and 110 feet in length with five continuous loops for a thrilling experience.
The first-of-its-kind setup features many exciting engagement zones, ‘Engineering Zone’ that encourages building and experimentation, ‘Drag Race Zone’ for racing your Hot Wheels cars, ‘Test Drive Zone’ with the latest Hot wheels Track Sets, Radio Controlled Cars in ‘Hot Wheels City’ and Hot Wheels ‘Shop Zone’ to shop for their favorite merchandise.
Buzzaar is responsible for the content management, flow of activities and execution of the event.
Hot Wheels has brought to life it’s iconic play pattern of launch, loop and race by creating a larger than life trackset where a child can launch his Hot Wheels car and perform stunts. ‘Make it Epic’ activation which was successfully executed in malls across 4 cities- Mantri Mall(Bangalore), Oberoi Mall(Mumbai), Ambience Mall(Gurgaon) and Pacific Mall(Dehradun).
“Hot Wheels is committed to delivering thrilling vehicle experiences and building a larger than life version of a track set just amplifies the thrill of watching your Hot Wheels car race and perform stunts,” says Lokesh Kataria, Marketing Head for Mattel.
Lokesh further added, “In our endeavor over the years to encourage purposeful play, we have also collaborated with DIY genius Rob. Rob who is known to make learning fun will tap into children's natural desire to create, experiment, and will also mentor them to think and work like real engineers and creative designers using Hot Wheels track sets.”
Rob, a multi-talented artist from Sony Music, will also host a fun contest where the kids can send in pictures and videos of their inventive terrains built with the Hot Wheels engineering series of track sets - which enables kids to build and construct creatively.
The campaign known as #BuildWithHotWheels will also see Rob create an Epic race track by Rob where he will use multiple Hot Wheels track sets to create an epic race track. The same will be showcased at Phoenix Market City Mall, LBS Marg, Kurla on November 13th.
Speaking on the association, Rajendra Kelkar, President West, Phoenix Marketcity Kurla said, “Phoenix Marketcity, Kurla is a hub for shopping and entertainment. At the mall we have always encouraged fun activities for children and we are glad to associate with Hot Wheels to build a larger than life version of a track set at the mall. We look forward to hosting many more such events.”
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