H&M Expands Footprint In Mumbai With New Store Launch

EE News Desk Jul 27, 2024

Celebrity Aditya Roy Kapur inaugurated this store as the eighth one in the city

H&M India has unveiled its eighth store in Mumbai, located on K.L. Victoria, Linking Road in Bandra. The store's opening was marked by actor Aditya Roy Kapur officiating the inauguration.

The new H&M store, situated in one of Mumbai's most bustling and fashionable neighbourhoods, promises an elevated shopping experience for all its customers. Spread across 2020.36 sq.m., the store features an extensive range of clothing and accessories for men, women, and children, designed to cater to diverse tastes and preferences. With that, the ladies’ collection showcases feminine styles, featuring matching sets, off-shoulder tops, and tailored pieces, with prices starting from Rs 1499. For young girls, there are trendy options inspired by 90s sports trends, including baggy denim and graphic tees, starting from Rs 999. Men’s offerings include French workwear and nautical styles like overshirts and pleated trousers, starting from Rs 799.

Speaking about the opening, Yanira Ramirez, Country Sales Manager, H&M India, said, "With the opening of this new store, we celebrate a significant advancement in our journey in Mumbai. This is a key milestone for us as we are committed to liberating fashion for the many, and this new store exemplifies our efforts to elevate the brand experience for our customers. Mumbai's vibrant and dynamic community inspires us, and we are excited to continue our journey here, offering the latest trends and sustainable fashion choices."

“I’m thrilled to join H&M for their store launch on Linking Road, Mumbai. I love how the brand provides clothing that is not only comfortable and versatile but also timeless and classic. The nautical styles, in particular, are perfect for any wardrobe. I’m excited to see how these pieces will inspire new looks and become staples for many,” said Kapur.

This store launch underscores H&M's swift expansion strategy in India, aimed at increasing accessibility to its fashionable offerings. By opening new stores, H&M is not only enhancing its presence in key markets but also responding to the growing demand for fashionable and affordable clothing. This move reflects the brand's commitment to reaching diverse customer segments across the country, providing them with a curated mix of contemporary fashion, and high-quality products, made with sustainable practices.

H&M India is now present at Bandra Linking Road along with seven other stores across the city, and online.