Hilton Enters Global Partnership With Deepika Padukone

EE News Desk Feb 15, 2024

Hilton unveiled a global ambassador partnership with Indian actress, producer, philanthropist and entrepreneur, Deepika Padukone. The partnership is an extension of Hilton’s first global marketing platform, ‘Hilton. For The Stay,’ in India.

This collaboration reaffirms the company’s commitment to expand in the dynamic Indian market. Recognised for her journey in the entertainment industry and beyond, Padukone embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveller according to Hilton. According to the brand, Padukone's connection with her audience is built on authenticity and a shared pursuit of excellence, qualities that are at the heart of Hilton's service philosophy.

Acknowledged with the Crystal Award by the World Economic Forum for her leadership in raising mental health awareness in 2020 and named the Time 100 Most Influential People in the World, her achievements have set her firmly on the world stage.

Led by consumer insights, ‘Hilton. For The Stay' campaign was launched in July 2022 and illustrates the realities and stresses of travelling, highlighting the importance of ‘The Stay’ as a crucial element that can make or break any trip. Hilton’s hyper-localised approach for the India campaign will start with understanding the unique preferences of local consumers in the coming months. Through market research and Padukone's synergy with the Indian audience, Hilton aims to uncover relatable tensions in travel which will be interwoven into the campaign, alongside a demonstration of how Hilton is here to remove their pain points and extend our signature hospitality, for every stay.

Padukone said, “I’m proud to be partnering with a global brand like Hilton to share the importance of ‘The Stay’ for Indians worldwide. My generation works extremely hard, and we want to see value in the experiences that we choose to invest in. What I love about Hilton, is that they truly understand the importance of The Stay. A hotel stay can make or break a trip. Having your needs anticipated and looked after even before you step into the hotel lobby lets you know that you’re well taken care of. I look forward to creating lasting memories with Hilton and sharing them with the world.”

Mark Weinstein, Chief Marketing Officer, Hilton said, “Deepika’s iconic status in India coupled with her ability to effortlessly bridge tradition with modernity makes her the ideal brand ambassador for Hilton. Through our partnership, we look forward to exploring Deepika’s unique, authentic Hilton Stay experiences. The stories we’ll tell together will inspire travellers from across India to join Hilton Honors and experience their very own Hilton Stays.”

With 25 operating hotels and 17 hotels in the pipeline in India, Hilton has set its sights on the Indian market intending to triple its estate in the coming years.