Ajay Vadhvani Solutions conceptualized and executed Season I of Jabong Turfwar 2015 driven by Hero, held on Nov 21
st – 22
nd 2015, at G.L. Bajaj Institute of Technology and Management. While over 5000 people witnessed the fun, fashion, fitness and football combination live we at EE bring to you the highlights from the event.
An IP by AVS, with online fashion retailer Jabong had twelve colleges from Delhi NCR participating, all competing for the grand trophy. The final match was played between Gautam Buddha University & G.L. Bajaj Institute of Technology and Management. After what proved to be a highly combative game,
Gautam Buddha University emerged as the Champions receiving the Jabong Turf War trophy and a cash prize of INR 25,000. Brishektu Pal from G.L. Bajaj Institute of Technology and Management won the Hero of the Tournament Award and received a limited edition Karizma motorcycle signed by Dutch musician Martin Garix of the Animals fame.
Speaking at the award ceremony, Nils Chrestin, Interim CEO at Jabong and Group CFO of Global Fashion Group, said, “The level of football played in this tournament was truly impressive. Football has been gaining ground in India and this was quite evident by the excitement among the players and the crowd alike.”
The tournament, which was held over two days, captivated the audience with some exceptional performances by the participants. Adding to these were great live performances by Archis Patil, India’s record-breaking freestyle footballer; emcee Clince Varghese, MTV selfie challenger winner; and award-winning DJ Varun Dayal. Hero, India’s largest two-wheeler manufacturer, drove the Jabong Turf War, co-sponsored by German sportswear major Puma. Other partners were Gatorade (sports drink), Jawed Habib (hair care), 94.3 Radio One (radio), Magic Bus (NGO), Sony Six (associate), GLBIT (venue), Eco Wise (waste management), Crowne Plaza (hospitality), and Jabra (performance).
The tournament was held at the G.L. Bajaj Institute of Technology and Management, Greater Noida. “G.L. Bajaj Institute of Technology and Management, Greater Noida is happy to associate with Jabong for this great initiative. This event will fill the youth with revived energy and new knowledge as the sports not only give physical fitness but also teach important management lessons. I believe that Jabong will continue to create more such avenues for youngsters,” said Mr. Pankaj Agarwal, Vice Chairman, G.L. Bajaj Institute of Technology and Management.
The tournament was attended by prominent sport figures with the likes of Abhishek Mishra, Triathlete, Marathoner, Ultra-Runner and the winner of the recent Ironman Mallorca; Sandesh Jhingan and Nirmal Chhetri, professional footballers in the Indian Super League, rallying the participants through the tournament. Fascinating performances by a rock band, dance troupe, and cheerleaders provided a good spectacle for the audience throughout the tournament.
Speaking about the IP, Turfwar,
Ajay Vadhvani, Founder at AVS, said “This tournament took over 20 days for pre-planning, associations and partnerships, 10 days of promotions, 2 days of setup at the venue and 2 days at event. The idea was to deliver flawless execution with branding & various activations during the tournament days. And to which the team did a wonderful job. I also thank my partners and sponsors for having faith in us with this IP, and which made it large”. Speaking of future for Turfwar, we already have a go ahead for 4 cities in Season II (2016), starting from Jalandhar, Kolkata, Mumbai, Delhi & Goa* with its Beach Edition.
