Goa Tourism Highlights Regenerative Tourism & Ekadasha Teertha At OTM 2024

EE News Desk Feb 12, 2024

At OTM 2024 in Mumbai, Goa Tourism stood out by showcasing the state’s role as the first to launch regenerative tourism in the country.

At OTM, over 35,000 industry professionals and buyers connected with more than 1,600 exhibitors from 60 countries and 30 Indian States and Union Territories. Over three days, from 8 to 10 February, OTM showcased a sold-out event. The exhibition spanned two separate floors of over 2,50,000 square feet, including 35 country pavilions.

Goa Tourism’s pavilion at the OTM 2024 highlighted the state's diverse initiatives that focused on promoting responsible tourism practices. The set-up depicted Goa’s dedication towards sustainable development through the approach marked under regenerative tourism principles.

Ekadasha Teertha Yatra, the new homestay policy, caravan policy and initiatives aimed at promoting heritage preservation, celebrating vibrant festivals, immersing visitors in the rich local culture, offering adventure opportunities and providing Mice (Meetings Incentives Conferences and Events) facilities in Goa were some of the highlights showcased at the pavilion.

In addition to highlighting existing initiatives, Goa Tourism highlighted the unveiling of new tourism services designed to cater to diverse traveller interests, all aimed at providing visitors with unique and memorable experiences while promoting sustainable practices. GTDC hotels and services were also promoted during the exhibition.

"Our participation in OTM 2024 was an exceptional opportunity to showcase not only our commitment to regenerative tourism but also the exciting new initiatives and services we have to offer," stated Suneel Anchipaka, IAS, Director, Department of Tourism, Government of Goa. "Through innovative approaches like the Ekadasha Teertha Campaign and the introduction of new tourism services and policies, we are further cementing Goa's position as a premier travel destination that prioritizes sustainability and visitor satisfaction."