FNP Ropes In Avi Kumar As Chief Marketing Officer

EE News Desk Jun 19, 2024

In Kumar's role as CMO, he will expand FNP’s market presence and leadership in the gifting industry globally, driving growth, innovation and engagement in key consumer segments

FNP Onboards Avi Kumar As Chief Marketing Officer

FNP (Ferns N Petals) has appointed Avi Kumar as Chief Marketing Officer (CMO). He will expand FNP’s market presence and leadership in the gifting industry globally, driving growth, innovation and engagement in key consumer segments.

Pawan Gadia, Global CEO & Director at FNP said “We are thrilled to have Avi onboard. He is a distinguished marketing leader known for his exceptional ability to transform data into actionable consumer insights and strategies that lead to success. Avi’s deep market understanding aligns perfectly with our mission to deliver exceptional customer experiences. We are confident his leadership will help us strengthen FNP’s position and expand our reach globally.”

As CMO, Kumar will also work on expanding marketplaces and core categories like flowers, gourmet items, gifts and personalised products. He will lead the introduction of new product lines, aiming to achieve ambitious revenue targets, increase profitability and optimise the marketing budget for maximum return on investment (ROI).

Avi Kumar, FNP's Chief Marketing Officer, said, “I am thrilled to join FNP at such a pivotal moment in its journey. FNP's strong legacy of innovation and customer-centricity is truly inspiring, and I am excited to contribute to its ongoing success. Leveraging cutting-edge technology and data-driven insights, I look forward to working with the talented team to advance the brand's position and achieve new milestones. Our goal is to deliver exceptional value to our customers and drive sustainable growth, ensuring FNP remains a leader in occasion retail. With a strategic focus on e-commerce and digital transformation, we aim to set new standards in the industry.”

Kumar brings extensive experience in marketing and brand management, with expertise in marketing technologies, content creation, consumer insights and brand development. He has held senior leadership roles at companies like Coto, IGP.com, Zee5 and Big FM, consistently driving accelerated business growth through innovative, data-driven strategies.