Flipkart & FCB Kinnect Come Together To Make A Big Deal Of Small Things

EE News Desk Sep 25, 2024

The maiden campaign by FCB Kinnect for the brand, comprises films, influencer engagements, and other on-ground activations

As our minds get preoccupied with the bigger things in life, it’s natural to forget the small things that might not seem significant in comparison. For this, Flipkart has unveiled the ‘Big Sale of Small Things’, to celebrate the items that people often forget to purchase, when they’re gearing up to shop at the Big Billion Days (BBD) Sale. The campaign is designed specifically to bring to mind easily overlooked items, including fashion and lifestyle accessories, books, small electronics, home décor, and more.

Simply put, small things have big discounts on Flipkart’s ‘Big Sale of Small Things’. True to the distinctive tone of bizarre humour, this campaign has the internet in splits.

Speaking on the integrated campaign, Neville Shah, CCO, FCB Kinnect said, “We’ve always said, the idea comes first. And that’s what has won here. A simple thought that makes you think. What do we do when we need small things? Making that funny was a whole other story. But so much fun working on these with the team. Truly gratifying.”

Rohan Mehta, CEO, FCB Kinnect & FCB/SIX India added, “Being a fully integrated agency is what we set out to be - and this, our first campaign for Flipkart goes to show what we can do when we leverage all our offerings to service the idea best. A perfect example of how creativity can be an economic multiplier.”