Cricket icon Rohit Sharma has entered into a strategic partnership with Fittr, a fitness platform. This collaboration introduces the Fittr Hart ring, a smart ring designed to seamlessly integrate health tracking into everyday life, making fitness more accessible, personal, and engaging for millions of Indians.
In a nation where the pressures of modern life are increasingly taking a toll on health, this partnership couldn’t be more timely. With a mission to inspire a shift from sedentary habits to active lifestyles, Sharma and Fittr are poised to lead India towards a new era of well-being, where fitness is no longer a luxury but a way of life.
The Fittr Hart ring goes beyond just being another piece of wearable tech - it’s a game-changer. This sleek, stylish ring tracks everything from a person’s daily steps, and activity to one’s sleep quality, HRV (Heart Rate Variability), heart rate, SpO2 (oxygen saturation), recovery, stress levels, skin temperature and even VO2 max (maximal oxygen consumption) offering real-time insights into one’s health. But it doesn’t stop there—the Fittr Hart ring is designed to adapt to a person, setting personalised goals based on one’s recovery patterns and overall health, ensuring that the person is not just working out—but working out smarter.
Sharma, represented exclusively by Rise Worldwide, has long been a proponent of maintaining peak physical condition and is enthusiastic about what this partnership means for India. “Fitness isn’t just about hitting the gym—it’s about understanding your body and making informed choices every day, regarding overall wellbeing,” Sharma said. “The Fittr Hart ring will be a tool for people to take control of their health in a way that’s simple, effective, and most importantly, personalised.”
Jitendra Chouksey, Founder & CEO, Fittr, sees this partnership as a catalyst for widespread change. “Partnering with Rohit Sharma allows us to connect with people from all walks of life—athletes, professionals, and everyone in between. The Fittr Hart ring is our way of saying that fitness is for everyone, and we’re here to support you every step of the way.”
With over 2 million users across 150 countries, Fittr has empowered countless individuals with expert coaching, nutrition advice, and a supportive community. The Fittr Hart ring represents the next step in this journey, embodying Fittr’s commitment to making fitness not just accessible, but an integral part of daily life.
This partnership between Sharma and Fittr is more than just a collaboration—it’s a call to action. It’s an invitation to every Indian to take charge of their health, embrace the future of fitness, and join a movement that’s about more than just numbers. It’s about living better, feeling better, and being better.
