For the past 6 years EEMAX has represented the pinnacle of achievement in the events and experiential marketing space. Each year, more than 200 agencies battle it out for the honours.
This year, the EEMAX awards go Global. And with this came the opportunity to look at the Awards afresh. President Sabbas Joseph was of the view that a new Global Honour should have for itself a new look and feel, an aspirational value that would enthuse Indian and global agencies alike. One element of the same was the trophy design.
The task of implementing this vision was given to Encompass.
A set of designs were presented, but they weren’t capturing the imagination. At this time, Sabbas stepped in and gave the team an insight into what EEMAX GLOBAL was to deliver.
The Jury sounded fabulous, the international case studies were a class apart, the trophy had to live up to the same. This new trophy was to be called the E.
The brief was revisited and re-interpreted and the team started work anew on the design. SubhashKashyap who designed the trophy said the inspiration was three-fold. EEMA represents the pillars of the event community. Most of our work deals with building structures. These could be for social events, activations or concert arenas. So the trophy took this structural form of a modern day pillar. The "E" as we call it has a clear rendition of the E in its facia. It almost seems to be laser- cut out of a solid piece of metal.
At the meeting point of technology and engagement emerges the E.
We felt that each event leaves its own mark on the world.
The trophy also renders the E all the way to the bottom and almost could be a modern rendition of a "seal" from medieval times.
This is how the E was born. A trophy that will hold its own on any mantelpiece where there maybe a Cannes Lion or a One Pencil already.
"The joy of working as an association is that the best creative brains that normally compete for client briefs collaborate to bring out the best for the industry", says Roshan Abbas, MD Encompass.
