Ferrero Rocher’s Diwali activation featured a 25-foot walk-in pyramid, created by Pilcrow

Commenting on the initiative, Roberto Grasso, Managing Director Ferrero India, said, “When we introduced the Golden experience last year, we were heartened by the response we got from consumers. This year, we continue to give a piece of Italian experience and immerse our shoppers in the heritage, culture and craftsmanship that made Ferrero Rocher the praline of choice all over the world."

Inaugurated by His Excellency, Italian Ambassador Lorenzo Angeloni, the 10-day long unique brand experience initiative, from October 21st to 29th gave consumers an opportunity to witness the art of crafting Ferrero Rocher, from selected and high quality ingredients, by Chefs from Italy flown in especially for the occasion. Renowned sand artist Kanthrisa showcased the journey and legacy of Ferrero Rocher through the flowing Golden Sand, to give a unique experience to visitors at the event.

Taking from the success of last year’s 17foot in-lit iconic Ferrero Rocher pyramid, this year the brand had a much more impressive and majestic 25ft pyramid that people could enter for an amazing Diwali experience. The key theme of this year‘s pyramid was its golden interior with floating lanterns & bursting crackers in the sky. Visitors could walk inside to enjoy a 360-degree video experience in a unique environment and share with their family and friends.

In addition, Ferrero Rocher had created a Golden Inspiration zone that showcased new ideas to consumers for creating beautiful DIY Diwali décor for their homes. Consumers could learn how to make it and take their golden creation home and make it a part of their Diwali decoration.

Speaking about the event, Ratika van Noord Bhatnagar of Pilcrow Communications said “We are proud to be associated with Ferrero Rocher and appreciate the trust bestowed in us by the brand for recreating an even more amazing version of the Golden Experience that we had executed for Ferrero Rocher in Mumbai and Delhi last Diwali.”