Etihad Airways Partners With Katrina Kaif As Brand Ambassador

Etihad Airways unveiled its partnership with Bollywood actress Katrina Kaif as the new brand ambassador. Her association with the airline is to be unveiled through a series of videos to be showcased across Etihad and Katrina’s social channels.

Katrina Kaif shares her excitement about the association: “I am thrilled to be back with Etihad Airways, a brand synonymous with world-class travel experiences. The airline's commitment to excellence and its dedication to bringing people together resonate with my own values. I am excited to be part of a team that aims to create thoughtful connections and memorable experiences. I look forward to representing Etihad and being a part of their journey."

The new partnership builds on Katrina’s collaboration with Etihad in 2010 when she was featured as a discerning traveller showcasing Etihad’s travel experience. Her prior partnership showcased her appreciation for the airline's commitment to comfort and service. Returning again, her partnership with the airline bolsters its foothold in the Indian market, where it currently serves 8 Indian cities.

Amina Taher, Vice President of Brand, Marketing and Sponsorship at Etihad Airways, explains the significance of this collaboration: “We are thrilled to welcome Katrina Kaif to the Etihad Airways family as our brand ambassador. Our partnership with Katrina is far from ordinary, it embodies the spirit of innovation and sophistication our airline represents while celebrating our commitment to uniting cultures and communities. With her remarkable journey and global recognition, we're not only showcasing Etihad's offerings but also fostering authentic connections that genuinely resonate with Indian travellers and celebrating our commitment to India.”

The first video from the collaboration to be unveiled features Katrina Kaif on board Etihad’s A350 aircraft, offering a journey filled with emotions akin to a Bollywood film – featuring drama, love, and delightful surprises. The film also highlights the exclusive Armani-Casa dining wear, luxurious bedding, and complimentary in-flight Wi-Fly service, encapsulating the very essence of Etihad's unwavering commitment to excellence.