The sixth convention of EEMA – EEMAGINE 2013 came to an end in an extravaganza glistening with industry honchos who shared their expertise, practically redefining the axioms of the events and entertainment industry.
EEMAGINE 2013 was organized in Rajasthan and was witnessed industry gurus giving out their best. Sam Cannon, Senior Events Booker, Ministry of Sound, London, Sanjay Vazirani, Min Chang, President Asia Pacific at DAS (Diversified Agency Services) are a few too name. There were a number of sessions on topics including Industry & Innovations, The ever expanding landscape of social events and Role of Activation in Brand Building.
The sessions and discussions pointed out how the arrival of Gen Y with their gadgets and social media has changed the very dynamics of the events industry. Also, it bought home the fact that an event is no longer a mere party or award function with elements of entertainment. It is now an art which has the just correct blend of entertainment, marketing and advertising.
A panel discussion on ‘Advertising tells but activation sells’ highlighted the importance of activation. The discussion, exhibited effective advertising, and showed that activation will be at the core from now on for it is the strongest option among tangible media tools. Various examples were showed by the panelist which also included Cannes Grand Prix winner Dumb Ways To Die.
The most important element of EEMAGINE 2013 was the EEMAX awards. The awards are indeed a boon to the events and entertainment industry as no other body looks at this platform exclusively. Leading EEMAX this year was Encompass Events with a total of six metals. The agency won one Gold, two Silver and three bronze metals.
Followed by Encompass Events was Candid Marketing that managed to grab five metals. The agency was awarded five metals with two Gold, two Bronze and one Silver. A number of agencies followed on the third place with three metals including Krayon and Wizcraft International Entertainment.
In addition to the enlightening sessions, Brian Tellis, President, EEMA shared his vision for EEMA in the coming year. EEMAGINE 2013 also hosted a number of delightful performances by Shiamak Davar and Ali Zafar. Pakistani Darbar Dance Umrao graced the event to enthrall the audience with her graceful performance.
The convention managed to leave a mark on all the participants and it exhibited how much the industry has changed in the past few years.
