e4m TechManch 2024: Industry Heads To Shed Light On Agile Approach To Digital Strategy

EE News Desk Jun 11, 2024

The CMO panel will share insights on the necessity of adopting an agile approach to navigate the dynamic market demands

The eighth edition of e4m TechManch will be held on July 19 in Mumbai in the presence of industry experts and distinguished leaders. At the day-long digital marketing conference, an expert CMO panel including seasoned professionals from the media world will share insights on the topic ‘Adapting an agile approach to digital strategy’. The panel discussion will cover crucial aspects like how planning multiple digital strategies is key in ensuring an on-demand and flexible approach to solutions; the importance of being reactive to keep audiences engaged; empowering the team through experimentation and analytics to challenge market trends and enable growth; using AI to leverage data to provide actionable insights for an agile approach for digital marketers and more.

The speakers include Nitin Saini, VP- Marketing, Mondelez International; Puneeth Bekal, EVP & CMO, HDFC Securities; Ajay Dang, President Head- Marketing, UltraTech Cement - Aditya Birla Group; Aswin Moorthy, CMO, Godrej Consumer Products; Murali Krishnan, Co-founder & CMO, Wow! Momo Foods; Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank while Amaresh Godbole, CEO, Digital Technology Business, Publicis Groupe India will be the session chair.

The conference will bring together thought leaders and professionals from the advertising and marketing world to explore a wide range of topics, offering attendees a unique opportunity to gain insights into the latest trends and strategies shaping the digital marketing landscape. The diverse lineup of speakers will delve into topics ranging from content marketing in the digital realm to data analytics and AI-driven advertising.

In the rapidly evolving digital landscape today, experts now feel that it is important to adopt an agile approach to digital strategy to navigate the dynamic market demands. Agile methodologies enable organisations to respond swiftly to emerging trends, customer feedback, and technological advancements. By embracing agility, organisations can empower teams to experiment with new ideas. Agile digital marketing strategies have the potential to empower marketers to stay responsive to evolving market dynamics, seize emerging opportunities, and drive sustainable growth in the fast-paced digital ecosystem.

The agenda of e4m TechManch is power-packed, offering valuable insights to digital marketing enthusiasts, helping them connect with peers, share experiences, and explore new business opportunities. Whether you are a seasoned marketer or a newbie in this dynamic domain, e4m TechManch is an unmissable event that promises to equip you with the knowledge needed to level up your game in the ever-evolving world of digital marketing.

To ensure you don’t miss out on valuable insights from experts, click here to register: https://bit.ly/4ccbc5g