So, the real is in front of you yet it’s just not real, the experiential approach has unfurled itself in various domains. One such experiential concept is use of augmented reality. In today’s experiential scenario augmentation has become a unique way for brands to engage with consumers, using a virtual platform to provide a real life experience. It blurs the bar between real and virtual building consumer interactions and faith within the brand.
EE today lists down few peculiar examples of how brands have been turning the virtual as real within their experiential space.
KFC’S WOW@25 CAMPAIGN
The idea behind KFC’s wow@25 campaign carried out by blink was to emphasize on its price. In this particular campaign, on scanning any currency note with the app or micro site, kFC’s wow menu according to the price appeared on the note itself. There were quizzes for the users, along with exciting prizes.
RAY BAN’S VIRTUAL MIRROR
Ray Ban and FittingBox’s virtual mirror provided a reality experience that virtually lets you try their collection. Shopping online is always doubtful but with this new experiential technology, Ray Ban brings the in- store experience to our very own living rooms.
CADBURY’S DOSTI KA SHUBH AARAMBH
To celebrate friendship day in India, Cadbury initiated Dosti Ka Shubh Aarambh App; in which users sent friendship bands on facebook, using their Smartphones. These friendship bands could be scanned and a special message in the form of facebook update via Augment Reality was visualized.
Asian Paints 3D Video Mapping
Blink and Asian paints conceptualized the idea of using 3D mapping to a visual experience of how Asian Paint will come alive in their room. An interactive installation was executed at City Center Mall in Chennai; India, where a mock furnished living room was created, using 3D mapping technology, allowing people to browse through each room.
COLGATE’S CLEANING ACTION CAMPAIGN
An augmented reality campaign was carried by Colgate 360 and Blink Solution, the campaign was initiated with the propaganda that Colgate 360 cleans mouth 20 times better than a regular toothbrush. The player had to pick either a regular brush or Colgate 360 and clean as many germs, of a slate; as they can in a specific time limit. The Colgate 360 effortlessly wiped the slate clean unlike the other toothbrushes providing the users a clear picture, instilling faith and recognition towards the brand and justifying the experiential.
