After the enormous success of IPL, ISL, ITPL and other sporting leagues, brands have now found newer platforms than just IPL to associate and market themselves with it. As a result more sporting leagues are cropping up faster than ever and brands are busy handpicking the best among them to associate with it.
In the most recent news with reference to brands sponsoring sporting leagues, the Pro Wrestling League which is scheduled from 10
th December 2015, has bagged four major sponsors in its very first year.
Inside sources in the league have confirmed that Dabur Chavanprash has come on board as the main sponsor for the wrestling league while Thums Up has become the “powered by” sponsor of the event.
Additionally it is also confirmed that Jaguar Lighting and Dabur Red Toothpaste have become ‘In association with’ sponsors of the event. Whle BIG FM and Book My Show have lent their support to the league by coming on board as the other sponsors of the event.
Though the total amount of sponsorship by these brands in the Pro Wrestling League have not been revealed yet but sources estimate it to be around 20-25 crores. Starting from today the PWL will be aired on Sony Max 2015 with six city-based teams comprising of the world's top 66 wrestlers. Each team will have 9 players – 5 Indians, 4 foreign, 5 men and 4 women.
_20240524123450original_image_50.webp)
