Crowne Plaza Greater Noida Unveils India’s First Belgian Beer Café

Crowne Plaza Greater Noida has unveiled the country’s first ever – Belgian Beer Café, aka, BBC. This café invites one to delve into the Belgian aura of food and ambience that is refreshing yet cozy. Welcoming one with the embrace of natural daylight streaming through its crystal-clear windows, the sophisticated dark wooden interiors lend a nostalgic charm to this café. Adorned with rustic accessories and artistic scribbles on the walls, these elements seamlessly embody the Belgian theme, such as the clock which is forever stuck on 11.55pm (beer bars in Belgium typically shut at midnight so they’re saying you always have those extra five minutes for that one last beer).

The Belgian Beer Café boasts an array of Belgian delicacies and handpicked brews. Signature dishes such as Belgian Fries, Tenderloin Carpaccio Platter, Vol Au Vent, Fruiture, while the patrons can also indulge in offerings from a global platter, promising a gastronomic adventure. Complementing these offerings are the ‘hoppetizers’, finger foods to pair with the frothy brews.

More than just a culinary escape, the Belgian Beer Café serves as a sanctuary after a busy workday or a finale to a pleasant one. The ambiance is welcoming and congenial, featuring an authentic interior, inviting anyone who appreciates life's simple joys - a fine beer and a delectable meal. Genuine hospitality is at the core, ensuring one feels like a cherished guest in a Belgian home.

On the launch, Sharad K Upadhyay, General Manager, Crowne Plaza Greater Noida, says, “We proudly unveil the first and only Belgian Beer Cafe (BBC) in India, bringing you the same authentic BBC experience you'd expect from anywhere else in the world. The interiors of our restaurant are sure to leave you spellbound. Located just an hour from downtown Delhi and a mere 30 minutes from Noida, our five-star luxury hotel is now home to six unique F&B outlets, catering to all each palate.”

Each decorative element exudes an authentic Belgian character and narrates a captivating story. ‘Joie De Vivre’, translating to ‘The Joy of Living’, embodies the very essence of this café. The Belgian Beer Café 'Rural Concept' strives to evoke the same sense of organic evolution found in its original Belgian counterparts. This sensation fosters the warmth and camaraderie that defines the Belgian Beer Café 'Rural Concept.'

Dries Vande Velde, Director of Operations, Creneau International says, “Belgian Beer Cafe has long been renowned for its authentic Belgian culinary experience, lively ambiance, and extensive selection of premium Belgian beers. With the opening of our Noida location, we are thrilled to bring this exquisite taste of Belgium to the vibrant community in Noida.”

Promoting Greater Noida as the destination for great hotels, shopping or a day out, the event was jointly organized by The Grand Venice Mall Greater Noida and Crowne Plaza Greater Noida. Both brands came together to celebrate the excitement of bringing a new space for entertainment, food and a vibe that one cannot miss. Adding to the launch was a sprinkle of pop by Joe Alvares, India's jazz ambassador, accompanied by artists including Michelle Nathan, Clement Rooney, Zian Bhamgara, Anubha Kaul, and Arka Chakraborty.