Budweiser Celebrate 100 Days Of FIFA World Cup TM With Messi, Neymar Jr. And Sterling

As the Official Beer of the FIFA World Cup, Budweiser is giving fans a chance to experience the FIFA World Cup in person by dropping hundreds of red prize boxes in major cities that include exclusive merchandise, Messi signed memorabilia access to BudX events, the official football for the world cup, limited edition Budweiser headphones, and the grand prize of an all-expenses paid trip to the tournament.

Lionel Messi said, “The 100-day countdown to the FIFA World Cup has officially begun, and Budweiser and I are celebrating by giving fans the chance to win once-in-a-lifetime trips to the tournament. Ever since playing my first games in Argentina, I’ve dreamt of the day that I would play in the World Cup, and now I’m so excited to help Budweiser make fans’ dreams of attending the World Cup come true.”  

Vineet Sharma, Vice President, Marketing South Asia, AB InBev said, “Budweiser and FIFA enjoy a long-standing partnership that dates to 1986, making the brand the official beer sponsor of world football’s top competition for the tenth time. Today, we are stoked to see a cricket-loving country like India gripped by football fever. The “drop” is only the first of many experiences lined up for our consumers and football fans in the country.”