Britannia Good Day Butter Cookies has unveiled a monsoon-themed billboard campaign across three cities - Delhi, Gurgaon, and Kolkata.
A press release mentioned, "Britannia Good Day Butter Cookies is bringing some monsoon magic with its latest campaign, putting a fun twist on tea time and highlighting the perfect pairing of tea and Britannia Good Day Butter for those cosy, rainy days. With the catchy theme ‘Chai ke saath better hai, kyonki, Good Day mein yummy butter hai’, this campaign captures the essence of enjoying a warm treat during the monsoon."
The eye-catching billboards are live across the three cities and are strategically placed for maximum engagement. The design playfully depicts a hand dipping a Good Day Butter cookie into a steaming cup of tea, perfectly capturing the rainy mood and emphasizing the ultimate tea-time pairing.
The campaign has been conceptualised & executed by Coral Media & McCann.