Brands Come Onboard As Partners For Inaugural Edition Of Mumbai Festival

EE News Desk Jan 13, 2024

The Mumbai Festival from 20 - 28 January, 2024, anticipated to be one of the biggest cultural phenomena Mumbai is set to witness, has onboarded four entities - State Bank of India, Signpost India, Aerion Group and EaseMyTrip.com, as its partners. The inaugural edition of this annual event, promoted by the Department of Tourism, Government of Maharashtra, will boost tourism and establish Mumbai as an evergreen tourist destination. The nine days will feature cultural festivals, music, dance and cinema events, and food festivals to bring communities together.

Joining the Mumbai Festival as its banking partner is the State Bank of India (SBI). The legacy and heritage of SBI stand as a symbolic representation of the impactful partnerships formed with the Mumbai Festival in its inaugural edition.

To scale the event's experience, Signpost India Limited (SIL) joining the Mumbai Festival as a strategic partner, is committed to establishing the festival calendar as a premier event in the life of Mumbaikars, further strengthening its dedication towards elevating social spaces and improving the quality of life for the city's residents. They have taken on the role of infusing celebration with sustainability initiatives using cutting-edge digital outdoor platforms. Leveraging innovative technology, Signpost India ensures festival communications remain dynamic, exciting, and in tune with the latest developments. This commitment to sustainable practices aligns with the festival's vision of entertaining and promoting responsible event management.

Aerion Group joins the Mumbai Festival in its first edition as an inclusivity partner. Aerion Group finds the common principle of being inclusive, sustainable and celebrating the community, similar to the Mumbai Festival that is enabling experiences for everyone.

Embarking on a collaborative journey, EaseMyTrip is the official travel partner of the Mumbai Festival, adding a unique dimension to this cultural extravaganza. Leveraging its travel and tourism expertise, EaseMyTrip aims to enhance the festival's appeal, attract a diverse audience, and contribute to the overall experience. This partnership aligns seamlessly with EaseMyTrip's commitment to cultural richness and responsible event management.

An influencer marketing activity was launched to raise awareness of the festival, the thrilling "Mumbai Ek Tyohar Hai Hookstep Challenge", choreographed by Remo D'Souza, is a celebration that invited social media users and influencers to create their versions on social media to spread festive cheer and win passes for various activities at the Mumbai Festival.

Shripad Ashtekar, Founder & Managing Director, Signpost India, said, "As a strategic partner of the festival, Signpost India is offering mega-canvases, flavoured with digital elements, at metro stations, bus stops, and on city buses across more than 500 touchpoints. This initiative showcases SIL's commitment to boosting awareness of the Mumbai Festival, aligning with its spirit and demonstrating SIL's social responsibility and community engagement. Team Signpost is leveraging its deep relationships with leading brands to bring them on board as partners, adding to the vibrancy and scale of the fest."

Dhananjay Kumar Jain, Director, Aerion Group, said, “We are happy to be the inclusivity partner for the festival as we believe in equal opportunity for one and all and celebrating the community. Mumbai Festival is one such large community initiative that is inviting everyone to be a part of the biggest event this city has witnessed.”

Rikant Pittie, Co-founder, EaseMyTrip, said, “We are thrilled to be partnering with Mumbai Festival and amplify Mumbai's culture globally. This collaboration signifies our commitment to enriching tourism, fostering community spirit, and elevating event experiences. The 'Mumbai Ek Tyohar Hai Hookstep Challenge' reflects our dedication to engaging the community. Together with our esteemed partners, we aim to set new benchmarks for cultural celebrations, blending innovation with tradition.”

Sabbas Joseph, Founder-Director, Wizcraft International Entertainment said, "We are thrilled to welcome State Bank of India and Signpost India as our partners for the Mumbai Festival 2024. Their support adds immense value to our vision of creating a cultural extravaganza that resonates with the spirit of Mumbai. With SBI as our banking partner and Signpost India as our strategic partner, we are confident in delivering an unparalleled experience to our audiences."

The inaugural edition of the Mumbai Festival, orchestrated by the Department of Tourism, Government of Maharashtra, aspires to be a cultural extravaganza that not only captivates the hearts of Mumbaikars but also positions Mumbai as a perennial tourist destination. Over nine days, the festival will feature diverse cultural festivities, including music, dance, cinema events, and food festivals, all aimed at bringing communities together in celebration.