Betterhalf Unveils Wedding Operations In Lakshadweep

EE News Desk Jan 12, 2024

Betterhalf unveiled the expansion of its wedding services in Lakshadweep. As part of the plan, it projects to create jobs and extend its services to 10,000 vendors with a 5 million USD investment in the PAN India expansion over the next three years.

Indians spend more than Rs 3,000 crore for travel and social celebrations in Maldives. In response to the growing sentiment in the #BoycottMaldives hashtag, Betterhalf takes a stand to promote tourism in Lakshadweep through destination weddings.

Commenting on the announcement, Pawan Gupta, CEO and Co-founder, Betterhalf said, “We perceive this as an opportune moment to extend our presence into Lakshadweep, a destination already marked for expansion on our strategic roadmap. Our commitment is unwavering, aiming to provide unmatched wedding experiences amidst the breathtaking landscapes of this island. We eagerly anticipate contributing to the 'Wed In India' campaign, endorsed by Prime Minister Modi, hence enhancing India's stature as a premier wedding destination through our wedding operations launch in Lakshadweep.”

The destination wedding business in Maldives reached a valuation of 252.4 million USD in 2023, while the Indian economy faces a loss of Rs 1 lakh crore due to destination weddings abroad. Betterhalf will support local businesses and boost the domestic economy.

Besides holidays, India is already recognised as a popular destination for weddings in Goa, Havelock Island, Mussoorie, Shimla, Rishikesh, Jodhpur, Jaipur, Udaipur, Kerala and many others. As part of the expansion strategy, Betterhalf will feature some of the wedding destinations across India that it is presently endorsing.

Currently, Betterhalf is operationally live in Lakshadweep Island, Delhi, Bangalore, Mumbai, Rajasthan (Jaipur, Udaipur, Jodhpur, Jaisalmer), Uttarakhand, Himachal Pradesh, Goa, and Kerala. Additionally, it plans to add 10 new destination cities by December 2024.