Bengaluru Football Club announces partnership with Myprotein in Indian Super League

EE News Desk Oct 21, 2019

Bengaluru Football Club (BFC) has partnered with Myprotein, UK’s leading sports and nutrition brand, ahead of the upcoming sixth season of the Indian Super League (ISL). Considered as one of the foremost brands for fitness enthusiasts, Myprotein has created a niche for itself amongst sports-lovers in the country.

“Nutrition has always been an important part of sport, and we’re really glad to join hands with Myprotein on a partnership that I am sure will be mutually rewarding. Their products are some of the best in the industry, and we’re really glad to be partnering with them for the upcoming season,” said club CEO Mandar Tamhane.

Esha Singh, General Manager, Emerging Markets, Nutrition and Beauty brands, stated, “What started out as a small effort in 2013 to put Indian football on the world map, has today emerged as a brand which has made football aspirational in India. Bengaluru Football Club (BFC) is a unique initiative which has helped to popularise football as a brand and at the same time, promote the game among the youth by training them to be professional footballers. With their fans-centric philosophies, BFC is going to be a critical aspect of shaping the Indian football. Being a part of this journey is a dream wherein we at Myprotein can contribute significantly towards development of football as one of the major sports in the country.”

Indian Super League (ISL) is set to take off from October 20th, 2019 at the Jawaharlal Nehru International Stadium, Kochi and will be the first glimpse into the functioning of this partnership.