Baskin Robbins Inaugurates 1,000th Store In India & SAARC Region

EE News Desk Mar 01, 2024

Graviss Foods prepares to inaugurate its 1,000th Baskin Robbins store in India and the SAARC region in 2024. With a strategic emphasis on tier two and three cities and a concurrent effort to fortify its market presence in key metropolitan centres, this milestone marks a pivotal moment in the company's expansion journey.

Baskin Robbins has delivered a steady stream of new product launches over the past three years, including a range of ice cream cakes and desserts. Furthermore, Baskin Robbins has invested INR 100 crore in a new factory in India in 2022 to meet its demand requirements. In recent years, the brand has expanded beyond parlours and is now available in over 4,000 retail outlets across major cities.

With an extensive presence of over 900 stores across 250 cities, the brand is leveraging its robust franchise network to drive growth. The company has implemented various initiatives to enhance connections with its expansive franchise network in India and the SAARC region. Additionally, there is a concerted effort to expand the sales force and enhance their skills to deliver elevated customer service.

Speaking about the company’s expansion plans, Vikram Seth, Managing Director, Graviss Foods said, “As India strides towards becoming the world's third-largest economy by 2030, Baskin Robbins India recognises the impact of the country's sustained growth and rising aspirations and affluence. With a commitment to providing high-quality ice creams and desserts in vibrant and convenient locations across the nation, we are happy to aim to reach a major milestone of 1,000 stores spread over 270 cities in the country making BR the largest Ice cream parlour chain in India. We believe in the power of ice cream to contribute to the nation's happiness, economic growth and job creation.”

Graviss Foods is the Indian licensee of Inspire Brands for Baskin Robbins and has completed 30 years of operations in India. It has its manufacturing plant near Pune where it caters to domestic as well as the SAARC region. Besides the ice cream parlour channel, Baskin Robbins is also present in modern trade formats and e-commerce platforms as well as leading general trade stores, hotels, restaurants and QSR chains.