Ayodhya Tourism Surge Sparks EaseMyTrip's Hotel Investment

EE News Desk Feb 12, 2024

As per media reports, anticipating a remarkable tenfold surge in tourism following the 'Pran Pratishtha' ceremony of Ram Lalla in Ayodhya, Rikant Pitti, Co-Founder of EaseMyTrip, has revealed plans for a five-star luxury hotel project in the vicinity of Ram Mandir, strategically located within a kilometre's proximity.

"Excited to announce that we've just initiated a transformative project by stepping into the hospitality industry with the launch of a 5-star luxury hotel project in Ayodhya, ideally situated less than one kilometre from the Ram Mandir. This venture represents a significant investment of up to Rs 100 crore through Jeewani Hospitality Private Limited, leading this visionary project," he mentioned.

The objective of the Indian online travel company is to revolutionise the hospitality experience for pilgrims and tourists in Ayodhya, a city steeped in spiritual heritage. Located in close proximity to the Shree Ram Mandir, the upcoming hotel is crafted to cater to the discerning expectations of visitors seeking a blend of luxury and convenience.

This collaborative project, which combines EaseMyTrip's extensive travel expertise and Jeewani Hospitality's commitment to hospitality excellence, seeks to redefine the standards of opulent accommodation in Ayodhya. It represents the company’s strategic expansion and underscores its dedication to the advancement of India's tourism sector.

Expressing a dedication to providing unmatched travel experiences and contributing to the enhancement of India's tourism infrastructure, Pitti highlighted the evolving landscape of hospitality. He emphasised that their forthcoming 5-star hotel in Ayodhya mirrors their commitment to delivering a harmonious combination of luxury, comfort, and cultural engagement for visitors exploring this historic city.