ASICS’ New Collection Elevates Tata Mumbai Marathon 2024

EE News Desk Jan 17, 2024

ASICS unveiled its limited-edition merchandise for Tata Mumbai Marathon 2024, scheduled for 21 January. The race flags off at 5 AM from the Chhatrapati Shivaji Maharaj Terminus. ASICS India is the official sports goods partner for the Tata Mumbai Marathon and recently unveiled the collection at the ASICS store on Linking Road, Mumbai.

The limited-edition race day merchandise is designed on the theme of energy, determination and the driving emotion of achieving a sound mind in a sound body. The collection tells a story about enthusiasm and the spirit of holistic well-being.

The GEL-KAYANO 30 Limited Edition shoes are designed with a blend of colours like electric blue/aquarium for men and white sun coral for women. The shoe has ‘Mumbai 2024’ emblazoned on the side. The shoes are equipped with features like a 4-D guidance system for stability and FF Blast Plus Eco cushioning for softness.

The limited-edition race day t-shirt with a design pattern of ‘Enso’ motif inspired by Japanese tradition aims to bring all marathon participants together in a journey of achieving their goals.

Rajat Khurana, Managing Director, ASICS India and South ASIA said, “It's with immense pride and excitement that we return as the Official Sports Goods Partner for the Tata Mumbai Marathon 2024, an event we eagerly anticipate every year. Inspired by the dynamic energy of Mumbai city, ASICS designed this race-day merchandise to inspire athletes and unearth their complete potential.”

He added, “For beginners and pros alike, we believe in empowering every runner to experience the joy of movement and achieve their full potential. Tata Mumbai Marathon 2024 provides the perfect platform to celebrate this shared passion for running and the spirit of overall well-being."

Anil Singh, Managing Director, Procam International said, “ASICS has been a longstanding partner of the Tata Mumbai Marathon and the Procam Family. The brand has continuously set new benchmarks with top-of-the-line merchandise which is highly sought after by our participants. As we gear up for the 19th edition of the Tata Mumbai Marathon 2024, we want all the participants to enjoy the experience and keep the momentum going for India’s most iconic marathon in the city of dreams.”

The official Tata Mumbai Marathon race day merchandise is available to shop on flagship ASICS stores across the country and online brand stores.