Alcobrew Distilleries India Organises Golfer's Shot Kashmir Travel Edition

Alcobrew Distilleries India Limited (ADIL) has utilised Artificial Intelligence (AI) to produce a visually appealing film promoting the limited-edition Golfer's Shot packaging, the Kashmir Travel Edition. This initiative demonstrates Alcobrew’s commitment to offering innovation in its products, pushing creative boundaries, and creating AI-generated content for its customers.

Golfer’s Shot has been creating an annual Limited Edition Pack using travel as inspiration and this is the third edition. This year the pack embodies the allure of Kashmir, India, through its transcendental beauty, offering a taste of the good life. This limited-edition pack is a creative representation of Kashmir's wide range of emotions, drawing inspiration from the breathtaking Himalayas, peaceful lakes, talented artisans, lively communities, kind people and it’s ‘Kashida’ embroidery.

The film, curated by Breezo.ai, a cutting-edge marketplace conceptualising Kashmir through the eyes of travellers, has been designed using cutting-edge technology. With this new AI system, Alcobrew promoted an interactive initiative encouraging people to express what Kashmir personally means to them. Subsequently, the group utilised state-of-the-art AI algorithms to translate these diverse viewpoints into a visual narrative.

On this occasion, Anant Iyer, COO, Alcobrew Distilleries, stated, "It was truly amazing to witness the movie come together. It reflects the boundless opportunities that arise when creativity and technology combine, aligning seamlessly with our brand's vision to provide our customers with innovative experiences. With this groundbreaking endeavour, Alcobrew solidifies its position as a leader in innovation within the spirits sector. The incorporation of cutting edge AI software to craft a video, inviting travellers to share their personal perspectives, adds an innovative dimension to our narrative. Future campaigns and artistic endeavours hold boundless possibilities as the use of AI to create visually captivating material opens access to new creative and storytelling spheres. Leveraging the combined creative energy of individuals worldwide, this massive effort crafts an aesthetically stunning story.”

Vivek Kunwar, Creative Director at Breezo.ai, commented on the project, stating, "It was an exciting task to create a video using only the latest technology. We navigated through the peculiarities and eccentricities of artificial intelligence to create a movie that accurately captures the range of viewpoints in Kashmir. It required a degree of flexibility and imagination not found in conventional filmmaking."

This initiative marks a significant advancement in the field of AI-generated content, showcasing the brand's dedication to pushing creative boundaries.