Absolut Glassware Presents New Edition Of Absolut Creative Commune

Absolut Glassware presents a new edition of Absolut Creative Commune offering IndoFuturist imaginations that challenge stereotypes, celebrate diversity and represent the idea of ‘better together’.

Absolut Creative Commune explores the worlds of electronic music and visual design in collaboration with Elsewhere in India. Together, the two platforms have curated a line-up of five emerging and established artists – Sachin Bhatt, Deepti, Ishaan Osheen, Parda Fash, Aditi Ramesh.

Pulkith Modi, Head of Marketing – International Brands, Pernod Ricard India said, “Absolut Creative Commune celebrates the freedom and power of artistic expression. This year, in an exciting collaboration with Elsewhere in India, the platform is set to explore and showcase IndoFuturism as a creative zeitgeist! A new wave of Indian Futurism is rapidly taking over next-gen media and art platforms. Absolut Creative Commune is the perfect platform to experience this movement. It is the culmination of state-of-the-art technology, visual design, performance art and IndoFuturist visions that foster a colourless, open, inclusive and hopeful world that respects people and the planet.”

The event will be held in Mumbai’s Famous Studios on 4 November to create distinct day and night experiences. The day programme is curated by Kyoorius, the line-up includes a multimedia conference on IndoFuturism; masterclasses by Ayaz Basrai (co-founder of The Busride Design Studio) and other industry experts; short presentations on different practices and approaches to IndoFuturism, among other things.

The night programme kicks off with an exhibition of Creative Commune commissioned works, followed by an audio-visual performance demonstrating an iteration of IndoFuturism on the dance floor. Artists Arjun Vagale, Elsewhere in India ft. Murthovic & Thiruda, Blurry Slur & Dreamstates, Anushka and Kibo will perform.

Avinash Kumar, Elsewhere in India said, “Elsewhere in India is a pioneer in the context of IndoFuturism and purposing new technologies such as Generative AI and gaming for cultural good. Absolut’s imperative in building an open and diverse world deeply resonates with our work towards imagining a hopeful future for India. Curating and mentoring an inspiring collective of Indian talent for Absolut Creative Commune across the fields of animation, storytelling, electronic music and creative tech, to name a few, has been a privilege. The platform sets an example of how brands are willing to support indie artists. Emerging art forms need incubation platforms to prosper and catalysis platforms that can forge new connections, help fund exciting new work, harbour new connections and engage new audiences. Absolut Creative Commune pushes these outcomes as it facilitates provocative creative work; it challenges the status quo while staying relevant to the goal of creating a distinct identity for IndoFuturism.”