6th Edition Of BW Applause Experiential Marketing Summit & Awards To Recognise Creativity & Innovation

EE News Desk Jul 16, 2024

The event will take place in August this year in the capital

The inclusion of experiential marketing in the marketing mix cannot be overlooked – with its ever-evolving prominence, it has become a hygiene component like several other mediums. Emphasising the growing significance of experiential marketing for achieving impactful returns, BW Applause and Everything Experiential are recognising outstanding achievements in this field. The sixth edition of the BW Applause Experiential Marketing Summit & Awards is scheduled for August, 2024 in New Delhi.

Nominations & categories

300-plus entries have been received for this event, which is presented in partnership with BW Marketing World and BW Businessworld. The event aims to celebrate creativity, innovation, and effectiveness in the event and MICE industry.

In the upcoming sixth edition of the BW Applause Experiential Marketing Summit & Awards, businesses competed for recognition across several categories, including destinations, venues, wedding hotels, emcees, DJs, and more. These awards considered a pinnacle in the industry, highlight notable achievements and excellence in experiential marketing, the event industry, weddings, and MICE.

Jury Chair & Panel

Sanjeev Kumar Bijli, Executive Director, PVR Inox, India’s largest and most prestigious cinema exhibitor, will chair the summit. Bijli, who oversees the company’s extensive business operations, brings his expertise in programming, Hollywood studio relations, film distribution, content selection, and growth strategy to his role.

The esteemed panel of jurors includes prominent individuals such as Kumar Taurani, Managing Director, Tips Industries; Sanjay Bhutani, Managing Director for India & SAARC at Bausch & Lomb India; Naveen Soni, President, Lexus India; and Dr. Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld and Founder, exchange4media Group.

Joining this distinguished panel are accomplished marketing professionals, including Himanshu Khanna, Chief Marketing Officer, Raymond; Virat Khullar, Assistant Vice President & Vertical Head of Marketing, Hyundai Motor India; Saikot Das, Marketing Director for South Asia, Middle East & Africa, Levi Strauss India; Priyanka (Malhotra) Sethi, Director & Head of Marketing, Haier Appliances India; Tushar Malhotra, Head of Marketing, Bisleri; Akul Narula, Head of New Business (Sales & Partnerships), Paytm Insider; and Rabindra Narayan, Managing Director & President, PTC.

To uphold the competition's credibility, the jury consists of esteemed figures and experts from the experiential industry. This includes Anil Singh, Founder & Managing Director, Procam International; Sabbas Joseph, Founder-Director, Wizcraft International Entertainment; Pramod Lunawat, Founder & CEO, Millennium Event and Marriageuana; Vijay Subramaniam, Group CEO & Founder, Collective Artists Network; Sushma Gaikwad, Co-founder, Ice Global; and Samit Garg, Owner, E-Factor.

Additionally, the 2024 jury panel includes Dhruv Davar, CEO, Inextis Events; Gour Gupta, Chairman and Managing Director, Tribes Communication; Naveen Kundu, Managing Director, Ebixcash Travel Services; Hari Krishnan, Managing Director and Head of Publicis Content, Publicis Groupe India; Gitikka Ganju Dhar, Anchor of Ministry of Talk - Made in India and Hamza Kazi, Head of Music, Dharma Cornerstone Agency. This diverse lineup will ensure a thorough and comprehensive evaluation of the submissions.

For additional information, please visit: https://bwevents.co.in/ee/applause-awards-2024/