5 reasons to be part of CP Shopping Fest this year

Scheduled to be held from 18 December to 10 January in the sprawling Connaught Place area of New Delhi, the CP Shopping Festival is organized by the New Delhi Traders Association - NDTA in partnership with Hindustan Times and with the help of NDMC, Delhi Tourism and Delhi police. Positioned as an experiential venue and a platform for effective consumer engagement, here are 5 reasons why your brand should be part of the fest this year-

1- Unlike short duration festivals of 2 days to a week, CP shopping fest offers a unique selling proposition as a three week long festival.

2- Choose from visibility around 5-sq km area and to lacs of visitors who visit and circumvent Connaught Place during the three week long period.

3- Gives brands the opportunity to visually own connaught place in terms of unique, not otherwise available, branding units in and around connaught place, which creates an enviable positioning and huge brand recall amongst the visitors.

4- Brands may run contests and promos to drive sales and also run cross promotions in shops and restaurants of CP, and also be present physically in Connaught Place showcasing and booking its products on ground.

5- The partner would be allowed access to CP's upcoming unique online marketplace, www.shoppingincp.com  which would have a very interactive app (Mylomart)  by the time the festival comes up in december, from where one can push promos to potential customers and also drive direct online sales.