‘Hello Goosebumps’ Campaign Releases By Volkswagen For Its New-Launched Sedan Virtus

Volkswagen releases a campaign for its newly launched sedan Virtus. Titled ‘Hello Goosebumps’, the film conceptualized by DDB Mudra Group aims to plug in excitement and energy into the premium mid-size sedan segment by highlighting the thrill and joy of driving the new Volkswagen Virtus. 

Abbey Thomas, Head of Marketing & PR, Volkswagen Passenger Cars India commented, “With the launch of the new Volkswagen Virtus, our intention was to showcase the potential of the premium midsize sedan segment. The Virtus boasts of a striking design, exhilarating performance and German-engineered built and safety that has the ability to reignite the segment. Our communication positioning for the Virtus ‘Hello Goosebumps’ has been rightly captured by our partner DDB Mudra Group and amplified by PHD media in reaching out to our intended consumers. The combined efforts have elevated the excitement and thrill of driving sedans paving the way for an introduction truly befitting of the Virtus.”

Speaking on the work, Pallavi Chakravarti, Creative Head – West, DDB Mudra says, “This sedan looks like a dream and drives like one too. ‘Hello, Goosebumps’ captures the essence of the Volkswagen Virtus in a simple, visceral campaign that every passionate driver will undoubtedly relate to.”

Volkswagen’s media agency, PHD India, further elevated the launch campaign, covering all vital media channels. The campaign kick-started with the ‘French Window Innovation’ in The Times of India. The integrated campaign was further strengthened with an influencer marketing strategy featuring influencers like Tamanaah Bhatia, Yami Gautam, Mrunal Thakur, and more, encapsulating the essence of Virtus’ tagline - ‘Hello Goosebumps!’ through their own personal and professional journeys.

Monaz Todywalla, CEO, PHD Media, India says, “Our partnership with Volkswagen gave us the opportunity to steer another big launch campaign to its true potential while staying true to PHD’s tradition of helping its clients make significant leaps in the marketing space. Utilizing key strategies across all touchpoints to maximize reach, an outcome like this always gives us the impetus to continue building impactful experiences for brands like Volkswagen and elevate their marketing strategies to be a cut above the rest”