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Articles for Feature Articles

Maserati MSG Racing Wins Inaugural Tokyo E-Prix

Maserati MSG Racing, Maximilian Günther secured victory at debut Tokyo E-Prix

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Nostalgia Unleashed: How Brands Harness Memories To Create Immersive Experiences

In a tete-a-tete with Everything Experiential, Ashwini Deshpande, Director, Elephant Design discusses how nostalgia sculpts consumer preferences in experiential marketing, employing cultural memories, the examples of building a new brand such as Paper Boat and relaunching the timeless Jawa Motorcycles on the nostalgia factor and more

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World Idli Day: Swiggy Dishes Out Insights On Idli Craze

Another Mumbai user ordered over 9000 idlis since the beginning of 2023

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Cleartrip Ropes In MS Dhoni As Brand Ambassador

This collaboration marks a milestone for Cleartrip as it joins forces with Mahendra Singh Dhoni and advocates making the right choices in travel

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Smile Foundation Presents 10th Edition Of SIFFCY

Smile International Film Festival for Children & Youth (SIFFCY) has curated a diverse selection of films from India and abroad, which will be presented in a hybrid format

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Retail Brands Tap Into Spiritual Tourism Surge

Cities like Ayodhya, Ajmer, Katra, Somnath, Shirdi, Mathura, Bodh Gaya, and Madurai have witnessed the entry of brands such as Blackberrys, Manyavar, Spykar, Decathlon, and Fab India, among others

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Cleartrip Onboards Tavleen Bhatia As Chief Marketing & Revenue Officer

Kunal Dubey, who held the position until now, has decided to step down to pursue new opportunities

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Exhicon Invests $726K In German Hangars For Elevated Experiences

Exhicon secures innovative hangars from LIRI Architecture Technology, enhancing event infrastructure with IPO funds

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Nova Music Festival Exhibit Arriving In NYC Post-Israeli Event Incident

To honour the lives lost at the festival and in the aftermath, the founders of the Nova Music Festival are collaborating with creative director Reut Feingold to present a commemorative installation in New York City this April

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STA Organises Networking For Indian Travel Trade

Saudi Tourism Authority (STA) hosted a series of networking events held across four cities – Mumbai, Ahmedabad, Bengaluru, and Delhi for the members of the Indian travel trade associations

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