Cleartrip Onboards Tavleen Bhatia As Chief Marketing & Revenue Officer

EE News Desk Mar 30, 2024

Cleartrip has roped in Tavleen Bhatia as its new Chief Marketing & Revenue Officer (CMRO), effective 1 April, 2024. She brings a wealth of experience and a proven track record of driving growth and innovation in e-commerce. As CMRO, she will spearhead brand and performance marketing initiatives, as well as drive the central planning and growth charter at Cleartrip.

In conjunction with this transition, Kunal Dubey, who held the position until now, has decided to step down to pursue new opportunities. During his tenure, Dubey was instrumental in steering Cleartrip's marketing initiatives leaving behind a legacy of innovative campaigns and strategic vision.

Bhatia joins Cleartrip from Flipkart, where she was the head of growth, marketing & monetisation for Flipkart Mobiles. With 15+ years of experience in strategic marketing and revenue generation, She has held various leadership roles in brands including Lakme, Dove, Sunsilk in Unilever.

Speaking on Bhatia’s appointment, Prahlad Krishnamurthi, Chief Business Officer, stated, “We are delighted to welcome Tavleen to the Cleartrip family. Her ability to drive innovation and versatile experience make her ideal to propel Cleartrip into its next phase of growth. Her proven ability to scale core categories and pioneer new initiatives aligns perfectly with Cleartrip's vision, and will add tremendous value to our teams.”

Commenting on the occasion, Bhatia mentioned, “I am thrilled to embark on this journey with Cleartrip, a brand synonymous with innovation and customer-centricity. With a career rooted in building categories and decoding consumer behaviour, I am eager to bring my experience and collaborate with the talented team here to amplify our impact on the travel landscape. I look forward to a new chapter with Cleartrip and elevate our position as a challenger brand.”