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Articles for Feature Articles

Thomas Cook India Introduces Annual Grand Forex Festival

The annual festival has been strategically planned to coincide with India’s peak travel season with a range of assured gifts for customers buying foreign exchange from Thomas Cook

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DHL Express India Renews Mumbai Indians Collaboration For 4th Year

DHL Express has expanded the Mumbai Indians association to include Men's and Women's Teams, and MI Cape Town

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From Storefronts To Storytelling: Reinventing Retail Experiences

Everything Experiential gets into a chat with brand experts who uncover the innovative strategies employed by retailers to captivate audiences, from interactive displays and pop-up installations to immersive environments and personalised services

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Bengaluru To Host 'NCPA@ThePark' In Collaboration With Westside & BLR Hubba

Building on the success of previous seasons in Mumbai, which saw significant attendance, NCPA will be bringing its line-up of live performances to Bengaluru on 30 & 31 March, 2024

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Timex Ropes In Paul Ruban As Brand Head & Vice President

He joins from Fossil Group where he was Director of Planning for APAC and EMEA

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Interactive Installations Elicit Engagement That Bridge Gaps Between Brands & Audiences: Maxperience’s Arvind Balan

Arvind Balan, CEO, Maxperience discusses at length with Everything Experiential about interactive installations helping build emotional connections between consumers and brands, contributing to consumer engagement, whether these lead to long-term changes in consumer attitudes towards a brand and more

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Blend Alive India In Concert For A Cause 'Generations' Celebrates Usha Uthup's Musical Journey & Padma Bhushan Honour

The concert took place on 23 March, 2024 at Garuda Mall, Magrath Road, Open Air Courtyard, Bangalore

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Partho Banerjee To Lead Marketing & Sales At Maruti Suzuki India; Shashank Srivastava Assumes Executive Duties In Realignment

These changes were implemented after a meeting aimed at restructuring the senior management team, as per the objectives set for achieving growth in the upcoming financial year

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AR & VR Revolutionising Experiential Marketing & Captivating New Age Business

Arvind Balan, Co-founder & CEO, Maxperience outlines how AR and VR are not just technological trends, these are the future of experiential marketing

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Thums Up Reveals Toofan: An Exclusive Cricket Experience

Thums Up's exclusive aircraft will transport winners to ICC T20 Men’s Cricket World Cup in the West Indies

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