Cleartrip Ropes In MS Dhoni As Brand Ambassador

EE News Desk Apr 01, 2024

Cleartrip has onboarded Mahendra Singh Dhoni as its new brand ambassador. This collaboration marks a milestone for Cleartrip as it joins forces with Mahendra Singh Dhoni and advocates making the right choices in travel. Under the bucket of ClearChoice, the brand aims to inspire travellers to simplify decision-making and ensure seamless and anxiety-free travel experiences.

Dhoni, fondly known as Captain Cool, epitomises the values of transparency, optimism and straightforwardness, making him the perfect embodiment of Cleartrip's ethos. Through this association, Cleartrip seeks to leverage Dhoni’s universal appeal that transcends generations and geographies and reinforces its position as a trusted travel partner for a diverse user base. This is in line with Cleartrip’s vision to make travel accessible, expand its customer base and drive its market presence.

On this association, Dhoni said, “Throughout my career, travelling across continents, I have been a true globetrotter, and I discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like - fun, memorable and meaningful. In my career, I continue to make tough decisions every day, but with Cleartrip, decision-making is easy and straightforward. Their commitment to transparency simplifies choices and allows anyone to go on a journey of their dreams confidently.”

Speaking on the collaboration, Ayyappan R, CEO, Cleartrip, stated, “We are thrilled to welcome Mahendra Singh Dhoni to the Cleartrip family. He is a revered sportsman who has inspired an entire generation - he is known for his values and is often associated with building trust and great leadership skills. Through our association with him, we hope to empower individuals to make the right choices in travel, seamlessly. As we continue to grow in scale, we hope to make travel an achievable aspiration for everyone, no matter where they are from. With Mahendra Singh Dhoni aboard, we aim to encourage a large demographic to step out and explore the world with confidence.”

Dhoni will mark his debut innings with Cleartrip with an ad film that will soon go live. Together, Cleartrip and Dhoni aspire to inspire travellers across the country to trust in ClearChoice and embark on journeys filled with clarity, confidence, and unforgettable experiences.